André Mousinho
Jul 23, 21 | 8 min read
How to Identify and Calculate SEO ROI
Reading time: 6 minutes
One of the great advantages of digital marketing is the possibility of monitoring the return on investment of each action on a daily basis and adjusting them as the results appear.
An example of this is SEO work , which if done well can bring great benefits to a company.
Do you want to know if your SEO strategy is working? Then find out everything you need to know to calculate the ROI of your company's SEO!
Why is it important to calculate SEO ROI?
After all, does it really make a difference to calculate the return on search engine optimization efforts?
Here are 4 simple reasons why doing so is critical to the success of your SEO strategy:
Present results to managers and clients
Nowadays, there is no company that can south korea email address fford to invest without being sure of a return , at least not one that wants to remain in the market for a long time.
With this need in mind, it is important that you can confirm the efficiency of SEO when necessary, whether for your organization's clients or even for a senior executive.
Calculating ROI will do just that, and allow you and your team to continue doing good work without risking budget cuts or other limitations .
Make better decisions
How else will you know if the decisions taken so far were correct and if the techniques adopted worked?
Only by accurately calculating your SEO ROI will you have an accurate idea of how your SEO strategy is going.
For example, if you need to increase the number of visits to your website or increase conversions to achieve the objectives you initially set, how will you know?
The answer is: by calculating SEO ROI.
Earn more money
From the moment you start making better decisions and doing even more comprehensive SEO work, with the aim of increasing conversions, the tendency is for profits to increase as well.
And, one thing is certain: SEO is one of the best return investments in digital marketing , provided it is done right, of course.
That is why it remains a popular choice when it comes to investing in the Internet as a business channel .
Calculate from time to time how your company can use this powerful tool so important to take advantage of each new opportunity to earn more money.
Become an authority in the market
Producing quality content isn't the only thing you need to do to make your company an authority in education in your niche.
Conducting keyword research , finding the best option between long tail or head tail keywords and following changes in search algorithms are some of the precautions involved in that.
Ultimately, organic traffic from search engines like Google has a huge impact on getting your content in front of the right audience and reaching people who can eventually become customers.
By analyzing your current SEO ROI, you'll get an idea of which of those details are worth tweaking to get more impressive results.
Based on that, calculating your SEO ROI serves both to demonstrate that this is a great investment and to help make it even more profitable.
Otherwise, it is impossible to know whether what was planned and executed is taking the business on the right path or not.
How to prepare for the calculation?
Before getting to the calculation itself, it is first necessary to prepare to ensure that the job is done well and that the data collected is accurate.
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To do that, let’s look at four important steps you need to take before calculating your SEO ROI.
1. Understand what it means to have a good SEO ROI
The role of SEO is not just about getting numbers, increasing traffic, visits, etc.
The real goal is to increase conversions and sales opportunities. Because high conversions mean good SEO ROI. If not, changes are needed.
But what kind of conversions are we talking about? Any action that turns a visitor into a lead or potential customer. Some examples are:
Subscription to a newsletter ;
download of rich materials.
sales of products and services,
among others.
In each of these cases, it is necessary to use CRM tools and digital marketing automation to identify whether these prospects reached the company's website through organic traffic derived from SEO.
2. Choose and organize the SEO KPIs that will be monitored
More than just metrics, it is imperative that you choose good SEO KPIs to have a reliable and clear analysis of what is being done.
