They only promote what they or their company wants to say

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A scenario design that does not exist in e-mail newsletters. This is the key point of step mail, and the part that should take the most time when implementing step mail. There are various patterns for the story and the number of times to send, but the most important part of step emails is the first email. The first email is sent closest to the customer's first action, when the recipient's attention is also directed towards the sender.


If the email is not read at this point, the chances of it being benin telegram database read in the future will be significantly reduced. For this reason, it is important to clarify in the first email "what purpose," "to whom," and "who" you are sending the email to. Example scenario Here's an example from a real-world scenario. Increase in sample requests for BtoC (EC) Here is an example of an increase in sales from an EC company requesting samples.


The final goal (the action desired from the customer) is to "have them purchase the product." 1st email: 3 days after sample application Thank you for requesting a sample 2nd email: 2 weeks after sample application Confirmation of usability 3rd email: 1 month after sample application Explains effective usage methods for long-term use 4th email: 2 months after sample application Promotes the benefits of continued use 5th email: 3 months after sample application Encourage continued purchases The key here is to not try and sell yourself too early.