But what exactly is an advertorial? What are phone number databaselist the types and what are its advantages for a business, brand , or product? Find the answers in this discussion, okay!
Definition of Advertorial Advertising
When hearing the word advertisement, most people will immediately think of a form of promotion that contains product advantages and an invitation to do something. But did you know that there are also advertisements that are more subtle and soft-selling ?
Advertorial ads are one of the ads that have this category; subtle and soft-selling. Unlike ads that openly promote products, advertorials tend to be informative. Advertorials are more similar to news than promotional ads in general, making many people think that they are not ads.
Advertorial advertising is advertising presented in newspapers, magazines, websites that are packaged in journalistic works. Although in the form of informative articles, advertorial advertising still aims to promote a brand.
Like news in general, advertorials are made with the news formula, namely 5W + 1H. The components of advertorials are 70% quality content covering features and other information related to the product, and 30% promotion. In advertorials, you will not find blatant promotions and active calls to action such as "Buy now", "Get it now!", and the like.
An example of an advertorial advertisement is an article in the media that reviews a particular product or service. The review is complete and informative, making people might mistake it for an ordinary news article. However, if you pay attention, advertorials contain subtler promotional elements.
Characteristics of Advertorial Advertisements
Advertorial ads have some unique characteristics that set them apart from other marketing strategies . Here are some characteristics of advertorial ads that you need to know.
1. Sponsored Content
The first characteristic of advertorial advertising is that it is in the form of sponsored content. Advertorials are also known as undercover marketing strategies . This strategy can be in the form of regular editorial content, but if you look closely, the content is not independent content but is created for marketing purposes.
Many of the audience or readers are not aware when they see sponsored content. The form of content is usually packaged as a journalistic work, when in fact the audience is reading an article that contains advertising.
2. Informative in nature
Like most marketing strategies , advertorials are also promotional. The content presented in advertorials aims to grow brand awareness or help sell a brand.
The difference is, advertorial ads have added value for their audience. Not just reading ads, the target audience also gets useful information and education from the advertorials presented.
3. Soft Selling
Another characteristic that distinguishes advertorials from other advertisements is that the content of the advertisement presented does not emphasize the product too much. Advertorial advertisements are designed to be as similar as possible to regular journalistic content, so that they do not emphasize the product in them too much.
