Is his goal actually tangible?

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Yes, yes he did it.

But then, as happens to people who manage to achieve something and then run ceo email list out of steam, Microsoft began to decline.

How did the company recover?

Simple: he changed Vision, raising the bar even higher.

Microsoft's new mantra , as of today, is more or less this:

“We empower every organization on the planet to achieve more.”

Now that is a declaration of intent that could be fatally ambitious.

Is it reachable?



The answer is no to both questions.

You can’t “achieve more” simply because, even when you think you’ve done it, there will always be something else that can be implemented and improved.

The one set up by Microsoft is an ideal that will never be effectively realized.

It is, in other words, an Infinite Vision .

And is this a bad thing?

If, as a brand, you have broad enough shoulders to handle the pressure of always having to chase excellence, then no.

This Vision, on the contrary, will be useful to motivate the entire internal organization of Microsoft.

From the top to the simple programmers, everyone will be involved and will see, as their only goal, that of perpetual improvement.

Will all this bring any benefits?

Well, today, after a few years from the start of this new corporate Vision, Microsoft has grown and has also capitalized more than in the past.

What the future holds for these visionary companies, no one can predict…

But, apparently, the courageous path they have taken does not seem to be the wrong one at all.

I hope you enjoyed this article and it was helpful in understanding what a company's Vision is.

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In this article I talked to you about the company Vision.

I greet you, and remember…

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