Contents
What is User Experience Research? – Definition
UX Research Goals When Working with a Client
When is it recommended to conduct user experience research? – Signs that it may be needed
The first thought is not always the best one, or the most common barriers to overcome
The most popular UX research methods
The relationship between research and further activities of the interactive agency
What is User Experience Research? – Definition
One of the designers, Frank Chimero to be precise, said that people ignore design that ignores people. User experience research aims to check which elements of an interactive product affect the band phone number list user in a given way. During their conduct, we are to obtain data that will then help us adapt solutions to a specific target group. Ultimately, we are able to design the consumer's journey step by step, adapting to their needs. Thanks to this, there is a much greater chance that a person will perform an action on the website or in a store that will be most valuable to us.
We will understand the subject of research much better if we first take a closer look at the concept of user experience itself. There is an official definition, ISO 9241-210, which states that UX is the totality of a person's perceptions and reactions that result from the use or anticipated use of a product, service or system.
This means that user experience is the entirety of the stimuli that a user feels when interacting with a store or a company's website. Now, the fact that it is definitely better to consciously approach the design of the consumer's journey and the sales funnel on a website should be much more visible. Omitting research in the creation and development process can result in a product that is not adapted to real needs. There is then a greater chance that the users we want to reach will not reach the company's main message, will not understand it or will not feel good browsing the site. So we risk that in such a situation they will go to the competition, which has consciously created every element of the interactive product.
The scope of research and its division is quite wide, but at least several types can be distinguished. A specific study is selected based on an analysis of the client's industry, its target group, goals to be achieved, budget amount, and time constraints. UX research is divided into formal and informal, quantitative and qualitative, as well as moderated and unmoderated. An interactive agency such as Hilvec is able to propose the most optimal solution in this area after thoroughly recognizing the expectations and capabilities of the company.
UX Research Goals When Working with a Client
It should start with the fact that UX research is not done without a business justification. Such a step should be taken only after asking a specific question, taking a certain goal, defining a clear need to change the interactive product and user experience for the better.
When designing websites, web applications, creating online stores or other products, designers often have to answer the question of what the recipient wants. However, it is not that simple, because they usually belong to a different target group than the one to which the product is directed. This also results in a completely different perspective and way of looking at the surrounding reality. Despite everything, very often they manage to accurately assess the future intentions of the recipient and their preferences based on experience and knowledge. However, if, together with the company, they want to be sure of the results, it remains to check the invented theses during research. According to Carol Barnum, no one will show your client what works and what does not, what pleases and what worries, what engages or bores the user better than the user himself.
