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Bounce Rate(Image source: pixabay.com )
Dwell time
It is similar to time on page, but is a measure of the time it takes a site visitor to click specifically on the SERP.
Only the first two are accessible through GA. Furthermore, neither of them have been confirmed by Google as factors that determine a site’s ranking. What is commonly accepted, however, is that these metrics (and others) feed Google’s machine learning and are therefore important numbers for any website owner.
Evaluating all the ways chatbots can help would require a effective 1000 mobile numbers list lesson on how to do exploratory testing , but there are a few important deliverables we’ll cover shortly. But first, let’s find out what chatbots are.
Meet the Chatbot
A chatbot is an application designed to interact naturally with a website user in order to push them along a certain path, whether it be a sales funnel or simply an information channel. They are made to appear to have personalities that somehow match the brand image and ethos of the company.
Your interactions with customers tend to fall into one or more of these categories:
Greet the customer when they arrive on site like the staff at a brick-and-mortar store. You know what to do: “Hi, how are you? Let me know if there’s anything I can help you with, etc.” The greeting should show the customer that assistance is certainly available, but that they are more than welcome to browse independently if that’s more their style.
Explaining services and highlighting anything interesting. This can range from informing a customer in an e-commerce store about new products and offers to giving a business customer a brief rundown of the phone systems currently available.
Answering (and asking) questions. Sometimes it is the quickest way to determine exactly what the customer wants, even if he or she is not sure himself. Therefore, it is a very important activity for chatbots.
Provide detailed information and services. If that business customer needs more specific data about hosted VoIP for business , for example, the chatbot can get it itself or direct the customer to someone who can.
Through the application of these services, chatbots have made their way into e-commerce, and their growth forecast is impressive.
Meet the Chatbot(Image source: grandviewresearch.com )
Chatbots and time on page
Imagine you want to find a dog coat with specific qualities. Your dog isn't the kind of creature that enjoys being seen in anything but the best, so you know you have to meet certain standards in your coat-buying quest.
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