The fact that they represent a recommendation from one website to another makes them crucial for SEO. Moreover, they are often considered the key factor for better SEO ranking .
Why are backlinks so important?
1. An increase in ranking in the SERPs
The likelihood of a page ranking high for relevant queries increases with the number of backlinks it has.
2. Improved discoverability
Online content is continually discovered and indexed by search engines. Most search engines adopt this method by going back to websites they are currently aware of to see if new pages, information or links have been added.
The likelihood that a search engine will frequently crawl a website for new information and links increases with its popularity. Consequently, the likelihood that the search engine will find your content increases when a well-known website links to a page on your website.
3. Increased traffic
Links are often included in articles because they direct effective south africa mobile numbers list readers to useful resources. The likelihood of someone clicking on one of your backlinks increases as you have more of them. Backlink traffic is called “referral traffic.”
8 Most Popular Types Of Backlinks in 2022(Image source: Unsplash )
Below is a list of the eight most popular types of backlinks that you can use to strengthen your SEO:
1. Editorial backlinks
The best backlinks are editorial descriptions with links to your website that are placed within high-quality, topical content.
In general, editorial backlinks are created when your content (such as a blog post, article, or infographic) is cited as a source of specific facts, a company representative is quoted, or your website is featured in a roundup of links on a specific topic.
Create evergreen content that builds your position as a thought leader and positions your site and brand as a source of interviews and industry knowledge to earn editorial backlinks. Create engaging, shareable content that has the potential to go viral.
Use SEO tools that can uncover trending phrases and topics that competitors are dominating, but that your site hasn't yet addressed. Promote the tool on websites that cater to a similar audience as yours (you can find these websites using SEO tools) as well as on the sites your guest blogging campaigns target to increase backlinks.