Because it is uncertain what will happen with cookies, the solution should also be able to be operated without cookies (see also Cookieless Marketing – preparing companies for the end of cookies ). However, we recommend that you use cookies at least for visitors who accept them . Otherwise, too much data that is important for performance-oriented marketing will be lost. Solutions such as Matomo can be operated without cookies without any problems, but if it is not even possible to determine which page views belong to a visit (because x visitors are combined into one), many problems arise during the evaluations. Individual tools also make it possible to combine data from users who accept cookies with log file data (cookieless tracking) .
Some tools specialize in certain aspects, such as analyzing user behavior, A/B testing, or tracking e-commerce transactions. By exploring different alternatives, you may be able to find specific features that better suit your needs. In general, however, we recommend specialized tools rather than general-purpose tools that do a bit of everything. Hubspot, for example, offers rudimentary data for website analysis and for identifying company visitors. However, tools specialized in such functions produce much better results than general-purpose tools.
Depending on the tool, it enables integration of data from different Algeria Phone Number Resource sources to obtain a more comprehensive view of user behavior and performance. For example, integration with CRM systems allows user data such as customer data, interactions or purchase histories to be included in the analysis . This enables better segmentation, personalization and analysis of user data. Whether you use it right away or not, the option for connections is an advantage.
Defining the reports you need is an important step that should be taken before deciding on an analytics tool. Choosing the right tool is closely related to the specific needs and goals of a company. The way data is visualized and presented has a major impact on the understanding and interpretation of the results . By defining the reports you want in advance, you can ensure that the tool you choose offers the required data visualization and reporting features. This enables you to create meaningful and easy-to-understand reports that also support decision-making . A clear definition of the reports you need lays the foundation for meaningful data analysis and informed decision-making.
It is important to note that choosing an alternative to Google Analytics depends on your specific needs and priorities. For example, if you need demographic data, you will only get it from Google Analytics . It is advisable to research, compare and test different options to find the one that best suits your needs. It is advisable to compare several tools, try trial versions and, if necessary, consult experts.
