In general, CTAs can be used as an effective email sign-off. As noted above

[DonalCerry]

the first step is to personalize the content of your email and explain why your company will be a valuable partner for your prospect.

But none of that will drive lead generation if you don’t present prospects with a clear next step. As such, a CTA should be simple and clear while driving urgency. Phrases like ‘Claim your discount today’ and ‘Book your demo now’ are good examples; they are transparent about what will happen next, and encourage recipients to do brazil mobile phone numbers database something about it immediately — not later, when their needs have become less urgent.

Include a professional signature
A well-crafted email should always be closed with a professional signature. There are multiple ways to create an email signature. You can either use your CRM’s native signature builder (HubSpot has a great one), download a pre-made signature template or use software like Microsoft Word to create one yourself.

In any case, a professional signature should always include:

Your full name
Your company and job position
Your professional website and email address
Your (personal) social media profiles
A CTA or information about your products/services
9. Automate and scale your outreach
Automation is your best tool throughout a cold outreach campaign, allowing you to make connections at scale and dramatically increase your sales productivity.