While recounting existing customer success is often essential to your pitch

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you don't want your sales pitch to only be about them. Instead, focus on how your product or service can help the prospect achieve their goals. When you do bring up customers, refer to them as "our current partners," "people who enjoy our products," or simply — "our clients."

Advice
Not everyone is looking for advice. Sometimes, prospects want a list of austria consumer email consultant to understand the problem. Other times, they want a partner who can help them make the best decision for their business. Be careful not to position yourself as a know-it-all, or you'll turn people off.

When giving advice, frame it as a "recommendation" or a "perspective." You could even say, "If I were in your shoes, I would..." You can also say that you or another client "had a similar experience in the past."


Avoiding the above words in your pitch will make you sound more confident, authoritative, and like a true partner invested in helping the prospect achieve their goals.

And if you're ever in doubt about whether or not a word is too sales-y, try to put yourself in your prospect's shoes. Would you want to be spoken to in that way? If not, then it's probably best to avoid it.

Remember, your word choice plays a significant role in how your sales pitch is received, so choose