We are often asked what the secret is to having effective email marketing, but the reality is that there is no secret formula, we simply need to keep our strategy up to date and pay attention to the 8 points that we will see below and that will help you get the most out of your strategy.
1- Implement a good recruitment process or leave it germany mobile phone number list in the hands of experts
Have you just started your company? Are you in the process of recruiting and looking to expand your database? In both cases, you will need to put effort into carrying out an effective recruitment process. Look for attractive ways to get users to leave their email address. For example, you can offer an incentive for users to sign up. This way, they will feel like they are getting something in exchange for leaving their email address. Or, make it clear to them what benefits they will get from signing up: a loyalty program based on points, the latest news and trends, a discount or offer, etc.
It is also important to consider what the registration process should be like . Progressive registration is one of the best options when we want to have as much information as possible about the user and generate the least amount of friction in the registration process.
If you want to start sending emails, but your database is not very large, you can consider the option of working with a company specialized in database acquisition .
2- Design a good Welcome Email
Implement a welcome email in your email strategy to welcome users in an original way. Think that it is the first contact you will have with them and you want them to have a good first impression . There are different types of emails and depending on the objective you pursue, you will be more interested in implementing one type or another. In fact, there are many companies that simply have a subscription confirmation email implemented. If you want to opt for something more elaborate, you can design an attractive email offering a discount for the newcomer, as is the case with Ban.do ; welcome them and explain your loyalty system, like Funfit ; or show more information related to the company and how it works, like Munchery .
