Important Steps for Rotating Google Ads

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Steps to Generate Google Ads
To set up your ad rotation from scratch when you start a new PPC campaign in Google Ads , go to Additional setup. The detailed steps below can help you change your rotation settings if this is an existing campaign.

First, you need to open Google Ads.
Secondly, you need to choose the campaign.
After that select the setting option and go to the campaign settings.
Once you have selected your campaign type, you can edit it from the morocco phone number top menu bar. Now, choose to change ad rotation from the drop-down menu.
Select Apply to confirm the change in the last step.
How is ad rotation different from ad optimization?
Ad Rotation vs Ad Optimization
As we know, the default setting for Google Advertisements is Optimize, which means that the best performing ads with the highest click-through rates will be shown more often than other ads in the ad group. However, clicks are not a reliable indicator of success. Instead, it would help to encourage conversions that result in more purchases, leads, downloads, and additional signups. Also, ad rotation does not matter on the number of ads you have in each ad group. And that’s because Google will make sure that they all appear equally frequent.

Since the platform can specify which ads are most beneficial for your goals, this can be more beneficial. You should follow the following examples, where an ad group contains two ads, Ad A and Ad B, to help you understand this. Each ad is visited 2,000 times in a month because the ads are set to rotate. Here are the results you can expect: