Considerations for implementing merchandising with your products or services

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When evaluating which merchandising measures are best for your business, at Work/Café we have some recommendations that will help you navigate this question more easily:

1. Focus all your merchandising strategies on your product or service
The product should be the central guideline of your merchandising strategy. The customer will have to interact with it in a physical or digital environment, so all the actions you implement will have to promote contact through your distribution channels, special promotions, competitive prices, among other factors.

2. Create a clear visual identity
A well-defined visual identity for your service or product india phone data catalogue will help you attract the attention of your customers. Therefore, at some point you will have to think about your brand's identity, what values ​​it identifies with and demonstrate this through its corporate image.

3. Have indicators to measure results
Measure results when implementing any type of merchandising, relating them to relevant metrics such as increased sales or lead conversion if you are looking at your ecommerce. In the case of a website, you can use the A/B testing technique, comparing two versions to verify which one attracts the most attention from users at random.

4. Optimize your sales channels
Whether you have an e-commerce or a physical store, the important thing is to offer a pleasant, fast and clear shopping experience to your customers. Keep an eye out for any improvements in your purchasing process to complement it with the strategic positioning of your products, promotions, or other merchandising techniques that you consider relevant.

You can also read: What is a marketplace? Advantages of belonging to one

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