Google Ads, which is well known for BtoC, can also be used to maximize the benefits of BtoB businesses on a low budget.
To improve advertising effectiveness, it is important to fully understand the types and features of Google Ads and use them in a way that suits your company's products.
In this article, we will explain the benefits of introducing Google Ads to B2C businesses, the key points to improve results, and the types and features of ads.
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What is Google Ads?
Google Ads is an online advertising service provided by Google.
Understanding the relationship with SEO and the types of advertising will be useful when developing a B2B business.
In this chapter, we will introduce the basics of Google Ads, its relationship with SEO, and the types of advertising campaigns available.
What does Google Ads have to do with SEO?
The defining feature of Google australia business email list Ads is that it ranks websites on the Internet at the top of the search engine's ranking algorithm.
SEO is an abbreviation for "Search Engine Optimization" and is translated as "search engine optimization" in Japanese.
As many of you may already know, measures taken to make your company's website appear at the top of Google's ad rankings by taking into account the Google ad evaluation algorithm are called "SEO measures."
The difference between Google Ads and SEO is in the cost and the placement of the ads.
Google Ads is a service that has a wide range of budgets and delivers ads to multiple ad spaces, such as Google's affiliated sites, Gmail, and YouTube, to catch the attention of target users.
On the other hand, SEO is often used as a measure for a company's owned media, and by taking time and with a low budget, content gradually appears higher in the rankings.
What types of Google Ads campaigns are there?
There are nine different types of Google Ads campaigns:
Let's explain each one in more detail.
①Display advertising
Display advertising is a service that delivers ads to the advertising spaces of YouTube, Gmail, and affiliated websites and apps that are related to Google.
There are over 3 million website users and over 650,000 app users affiliated with Google, meaning that we can reach a wide range of users, covering over 90% of internet users.
Depending on how you use it, it can help you reach potential customers and other potential demographics, so it's also recommended for developing new customers.
② Search Ads
Search advertising is a service that delivers text ads related to the keywords that users enter into the search box on Google's search engine.
Some of you may have seen the word “Advertisement” written to the left of the URL to distinguish it from the results of users’ searches.
