Have your Pitch presentation written down so you don't forget anything

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Have you ever watched Steve Jobs's commencement speech at Stanford University or J.K. Rowling's commencement address at Harvard University ? Both speeches have one thing in common: their speakers wrote out what they were going to say . They didn't come in with a vague idea of ​​what they wanted to say to the audience.

Communicating well is quite a challenge. There are people who kazakhstan whatsapp number database have their own personal characteristics that help make a presentation unique and unforgettable. They are friendly, outgoing, charismatic and good at improvising.

But there are those who have difficulty remaining relaxed in front of an audience, whether large or small. And, when they get nervous, they forget important key points of the presentation.

If a person has prepared a speech that seems perfect in their head, it is possible that it will reveal “holes” when put on paper. We are not just talking about forgetting one or two things, but rather about not having a coherent and fluid speech.

In the business world, the pitch – the English term for “sales speech” – is the way in which the company or salesperson has to approach the potential consumer , be it an individual or another company.

And no matter what format you use to present your pitch , whether it’s with slides or by mouth, it’s essential that the text is on paper.

There is no formula for developing a successful pitch – a speech that engages, seduces and guarantees the sale. The important thing is to choose the right words to build your speech. That is why putting your speech on paper is important. You can have something tangible to work with and make adjustments until you reach a result that suits your needs.



The structure of your pitch text
Some sources of content about pitches present structures for the speech as cake recipes, providing mandatory and unchangeable scripts. If this were true, there would be no room for originality, creativity, surprise or humor. These elements can be great virtues of a successful pitch .

There is a difference between a formulaic script and a script of what you are going to present. The former presents a format that should only be replaced. The latter is a map that will guide you to the final endpoint.

However, if you think a script can help you develop your approach, there are several structures and formulas that can be very useful. You can learn about some of them here. Just remember to give yourself some freedom to create whatever you deem necessary regarding these structures, as long as it ensures a clear and relevant proposal for your audience.

The care you must take when using a pitch formula is not to make your speech too disconnected from the environment in which it is being delivered or to say absolutely nothing. A good pitch is one that convinces the listener.

Imagine a business meeting where 20 presenters use the same structure: “You know that problem you have? My product is the perfect solution.” In a meeting like this, someone who dares to introduce himself in the old-fashioned way by saying, “My name is Carlos, I do this and that and it’s important to you for this and that reason,” ends up standing out more than his colleagues.