12 Blocking Points That Prevent B2B Companies From Switching to Marketing Automation

[tonmoypramanik]

Among these companies, perhaps you, some want to move to Marketing Automation but they encounter at least one of the following 12 blocking points.

Challenges to adopt marketing automation software

1. Lack of skills
55.6% of companies cite a lack of skills as a barrier to adopting Marketing Automation software .
This is clearly also what holds back the majority of our clients and this is also why they call on our agency.

Moving to Marketing Automation requires both technological skills and skills in all the levers of Digital Marketing.

2. Lack of human resources
48.1% of companies have not yet switched to Marketing Automation because they do not have the human resources to do so.
This is a continuation of the previous sticking point. To effectively adopt Marketing malaysia email list Automation software, you must be able to count on a team with the skills previously mentioned but also the time needed to configure the tool and carry out your Inbound Marketing strategy .

3. Lack of a clear Automation strategy
33.5% of companies do not move to Marketing Automation because they have not yet defined a strategy.
And here, I want to say that these 33% are lucid. I too often meet companies that have the budget to acquire Marketing Automation software and do so without thinking about how they are going to use it.

After 6 months, they call a Marketing Automation agency like ours to play firefighters.

Important point: the Marketing Automation tool must serve the Inbound Marketing strategy and not the other way around.

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4. Lack of budget
31.6% of companies do not have the budget to switch to Marketing Automation.
This point requires reflection as there are so many Marketing Automation software on the market . Here we can help you find the Marketing Automation software that is suited to your goals and your budget.

5. Poor knowledge of your customers
21.1% of companies do not invest in Marketing Automation software because they do not know their customers well enough.
Here too, I want to say that these companies are lucid. Marketing Automation must allow you to send the right message to the right person, at the right time and in the right place.

To do this, it is essential to know your customers inside out, particularly by working on your Marketing Personas .

However, if you leverage your Marketing Automation software well, you should have all the data you need within just a few weeks.

Like most of the points here, it's a sticking point in your mind but not really a sticking point in practice.

6. Lack of web content
18.4% of companies do not feel ready to move to Marketing Automation because they do not have enough content.
Here we’ll keep it short: content is king . Content is the fuel of your Marketing Automation software.

If you don’t have enough content today, don’t let that stop you from moving to Marketing Automation. However, if you don’t have the skills in-house or the resources to outsource content creation, don’t do it.

The ROI of your Marketing Automation software will not be there.

7. Lack of company involvement
18.4% of companies do not invest in Marketing Automation software due to lack of team commitment.
Marketing Automation is a project that concerns the entire company: Marketing naturally, but also sales, the technical department, the IT department sometimes and fundamentally also management.

If your teams are not mobilized, it may indeed be better to postpone your Marketing Automation project and evangelize the idea internally. You can do this by referring your colleagues to our blog!

8. Technical difficulties
18% of companies do not move to Marketing Automation due to technical infeasibility.
This is an important point that we often encounter in the field. Our customers want to make sure that they will be able to synchronize their Marketing Automation software with their CRM or that they will have the possibility to import their contact database with historical information.

With Marketing Automation software like Hubspot , we have always managed to find solutions for our customers. The fear is natural but the solutions exist.

9. Lack of decision-making responsiveness
16.2% of companies have not yet invested in Marketing Automation software because they have not yet validated the decision.
Faced with Marketing Automation, B2B companies lack responsiveness in their decision-making. We see this in our sales cycle which often lasts several months.

The problem here is that lack of responsiveness is a major reason why your business is no longer generating growth.

10. Poor mastery of technologies
10.5% of companies do not move to Marketing Automation because they are not comfortable with IT and technology.
As our customers often tell us: each to their own. It's not wrong!

If you are not comfortable with IT tools and new technologies, managing a Marketing Automation tool internally will be an obvious challenge. The solution here is to get support from a specialized agency J

11. Lack of time to implement Marketing Automation software
8.3% of companies do not invest in Marketing Automation software because they will not have the time to implement it effectively.
There are two things here.

First, implementing and configuring Marketing Automation software takes time. Between the technical prerequisites and the time needed to master all the features, it will take you several months.

Then, since Marketing Automation concerns several components of the company, it is essential to train them or make them aware of the tool.

12. Lack of partners to support you
7.5% of companies do not switch to Marketing Automation because they cannot find a competent partner to support them.
These companies simply don't know us!

As a Hubspot certified partner agency, we are able to support you in both the Marketing Automation and Inbound Marketing strategy aspects.