Now this is a massive opportunity that

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Give them a trial test to check their strategic planning skills As I noted before, knowledge doesn’t do much without action. To determine if a candidate for an SEO position is a match for your needs, they should be able to create a mock strategic plan. One of the best testing methods is to ask candidates to do a mini SEO audit to see how they approach combining data with strategic insights. In combination with their SEO knowledge, their process will tell you everything you need to know to make your choice.


Hiring an in-house SEO is one of the best decisions you’ll make for the longevity thailand business email list of your business Ultimately, putting in the work upfront to fully vet your next in-house SEO position will pay dividends in the long term. SEO can skyrocket your business efforts to a whole new level, but only with assistance from the right person and with the right strategy. Without these ingredients, missed opportunities could prevail. To avoid this, be sure to first understand what your marketing team needs and make sure this aligns with the candidate’s particular skill set.


SEO and Google Discover Whiteboard Friday | Search Engines | Marketing Industry The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover. Photo of the whiteboard with tips to rank in Google Discover. Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Happy Friday, Moz fans, and today's topic is going to be Google Discover.


I think a lot of sites have been sleeping on. It's been out for about three years now, and the sites that are taking it seriously, I've seen quite a few recently that are now getting more traffic from Google Discover than they are from organic. What is Google Discover? So hopefully that gives you some kind of idea of what you're missing out on. But in case you have been sort of living under a rock, completely oblivious to this, this is what Google Discover is.