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Expanded text ad Expanded text ad for Google Ads Consulting. 4. Pin headlines & descriptions to specific positions to control where they appear. Use sparingly. Responsive search ads will show headlines and descriptions in any order by default. To control the positions of text in the ad, you can pin headlines and descriptions to certain positions in the ad. Pinning is a new concept introduced with responsive search ads. According to Google, pinning is not recommended for most advertisers because it limits the number of ad combinations that can be matched to customer search terms and can impact ad performance.


Use the pinning feature sparingly. Pinning too many headlines and descriptions singapore business email list to fixed positions in the responsive search ad reduces the effectiveness of using this flexible ad format to serve multiple ad combinations. 1. If you have text that must appear in every ad, you should enter it in either Headline Position 1, Headline Position 2 or Description Position 1, and pin it there. This text will always show in the ad. 2. You can also pin headlines and descriptions that must always be included in the ad to specific positions in the ad.


3. To pin an asset, hover to the right of any headline or description when setting up the Ad and click on the pin icon that appears. Then select the position where you want the headline or description to appear. 4. Pinning a headline or description to one position will show that asset in that position every time the ad is shown. For increased flexibility, it is recommended to pin 2 or 3 headlines or descriptions to each position.