Marketing automation tools can be used to

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Google is trying to offer the most relevant results, so it helps if the title answers the exact question being asked. As well as using keywords in the body text, make sure you’re using them in subheadings. This makes it easy for readers to see at a glance what the content is about, and for search engines to recognize its relevance. It also pays to optimize visual content by including alt text, using relevant keywords in image file names, and making sure images are fast-loading.


And the top-of-funnel position means cornerstone content should always be available for free. Promote your content Smart promotional tactics will help your content reach as wide an audience as possible. You’ve already sorted the france business email list SEO strategy, but there are plenty of other tools at your disposal — and some won’t cost you a penny. If you already have an email database, use this to let people know about new cornerstone content. Consider an extra incentive to encourage them to visit your page, such as a special offer on products or services.


send out mail shots, or schedule social media posts — this will save time as well as helping you nurture leads. But remember that a dash of personalization is always appreciated, and will make the recipient more likely to access, share, or link to your content. Cornerstone content can be adapted for different channels, focusing on the platforms that work best for your company (you’ll already have identified these via your detailed customer research).