All of these strategies are welcome to create authority on the internet , but what many people don't know is that email marketing is a great ally for digital marketing strategies.
The bad reputation comes from the misuse of this tool, such as buying email lists, sending spam and other practices that made professionals avoid it.
But with good practices, email marketing is capable of greatly increasing your sales.
So, to help you with this, we will present the email marketing tools and which ones are most used. Check it out!
What is the function of email marketing tools?
Email marketing software acts at several points in the process of sending emails to many people.
In other words, with this tool it is possible to manage the contact list and send emails to this list, without having to work on creating one lead at a time.
This makes the marketing professional's work much easier, as they can dedicate themselves to other tasks during the day, for example.
This is one of the difficulties for those who are starting out communication email list digital marketing, but with time and a lot of research it is possible to identify automation tools that help in various areas of the company.
Below we list what can be done with email marketing tools:
Monitoring the performance of email blasts;
Automation of sending campaigns;
Creation of efficient designs and templates for emails;
Measurement of campaign results;
Resources for running A/B tests;
Segmentation of contacts to know who will receive the emails.
This short list is just to show you what a good email marketing tool should have, so you can be sure that your strategy will be successful.
Why email marketing tools are so important
Even though the use of social networks for conversion has become more widespread, email is still an option, and we can say that it is the best one.
There are many studies on the use of email marketing, one of which, carried out in 2018 by Marketing Charts , shows that 82% of professionals working in the marketing area, state that this strategy is the one that generates the most conversion and increase in leads .
