China Data

Marketing automation is the cornerstone for a successful inbound strategy because it maximizes the efficiency of all teams involved, improves personalization and optimizes results.

A study published by Marketo revealed that 44% of marketing automation users see a positive ROI within six months and ...

The company uses Business Intelligence to analyze survey data and customer comments on social media to gain insights into customer satisfaction. This gives it the ability to:

Identify areas for improvement.
Detect common problems.
Take steps to improve the customer experience.


Example 2: Toyota ...

Optimizing or improving your website so that it appears in the searches that your potential clients make on the Internet is a key step for your digital strategy. In fact, the amount of traffic that comes from search engines will be the true thermometer of how well you are positioning your brand ...

To launch a digital marketing campaign, there are a few elements to take into account. First, you need to be clear about the message you want to communicate and the audience you want to reach. Then, you need to analyze which tools are most appropriate for the message and which strategies will allow ...

This means that when sending leads, the marketing department must ensure that each one is properly followed up to secure the sale. This is achieved by having both departments agree in advance on the meaning of “qualified lead”.

A service level agreement between both areas will ensure that the ...

Marketers can no longer afford to ignore data. A Signal study released in September of this year showed that 53% of marketers in the United States have increased their budget for technology tools and integration that facilitate data collection for decision-making. Adding technology platforms without ...

It is important that, when generating sales metrics, you take into account that there are good and bad practices. We recommend avoiding the latter, otherwise, all the measurement work will lose its value:

Metrics are obtained through an informal process.
The supplier responsible for its generation ...

To generate new sales, whether local or in markets abroad, it is key that you acquire as much knowledge as possible about your ideal client . The Internet can be an effective tool to achieve this, but you can also obtain this information from your current clients. If you are experiencing a decrease ...