China Data

Let's start with a definition. Drive-to-store refers to marketing techniques and campaigns deployed on mobile phones that aim to attract customers to physical points of sale. Drive-to-store campaigns target prospects on the move who are consulting their smartphones.

One of the distribution channels ...

Local Facebook Ads campaigns correspond to geolocalized advertisements visible to Internet users when browsing Facebook. They highlight local points of sale and encourage consumers to go to the store or to contact the store.

Local advertising on Facebook Ads has many benefits, the first being the ...

Customer reviews are a pillar of your online reputation . Prospects mostly consult them before choosing the establishment where to go. In fact, a third of buyers do not buy in a physical store without first consulting customer reviews.

Carrying out review management is time-consuming and requires ...

to control what is said on these platforms, particularly because of the increase in anonymous profiles and the scale of viral content, there are some good practices to apply to protect your image.

Start by creating and sharing positive content about your brand: one positive review attracts another ...