Now that we’ve got a grasp on what is conversational commerce, let’s dive into its different flavors, including how social media platforms play a crucial role in this domain.
Here are the main conversational commerce types you should know about:
1. Chatbots
These nifty little bots are like your personal shopping assistants, available 24/7 to chat with you on websites or mobile apps.
They can answer questions, provide product recommendations, new zealand whatsapp and even help you complete purchases—all without ever needing a coffee break.
Integrating a conversational commerce tool into your platform can elevate these AI-powered chatbots, enhancing customer service and personalization by understanding customer needs faster and optimizing the customer journey.
2. Voice commerce
Hey Siri, can you order me a pizza? Voice commerce lets you shop with just the power of your voice.
Whether you’re asking Alexa to reorder toilet paper or telling Google Assistant to find the best deals on headphones, voice commerce brings the convenience of conversational commerce to smart speakers and virtual assistants.
3. Social messaging platforms
Who needs a phone call when you can just slide into someone’s DMs?
Messaging apps like WhatsApp, Facebook Messenger, and Instagram DMs are becoming hotspots for conversational commerce.
