7 Reasons Why Personalized Marketing Will Improve Your Business

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Personalized marketing uses data collection, analysis, and artificial intelligence (AI) to engage existing and potential customers by communicating with them in a personalized way. It sounds impossible—but as the vast amounts of data collected on the web combine with AI’s ability to process and organize it—personalized marketing will continue to thrive.

Led by companies like Amazon, personalized marketing has become one of the most effective ways for businesses to foster loyalty and increase conversions. AI aggregates data from across your job function email list business 400number to deliver the right message to the right customer at the right time.



80% of consumers prefer to shop with brands that offer personalized experiences, and 90% of U.S. consumers say marketing personalization is appealing to them.

Types of Personalized Marketing
Personalized marketing can play a role in any business process—from customer service chatbots to suggested items at checkout. The applications are constantly growing, but consider some of the most common ones: