GDPR: the advertising world calls on Google to communicate better

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seobd65
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Joined: Wed Dec 18, 2024 3:22 am

GDPR: the advertising world calls on Google to communicate better

Post by seobd65 »

Among the simplifications and changes made by Google is the rewriting of its terms of use and its privacy policy. Google unveils the new rules by sending an email to users that links to an information site. Through the presentation of explanatory videos, Google allows the average consumer to understand in a clear and simple way what information is collected, the purposes of the collection and the rights they can exercise.


First of all, Google has just launched a new project, called the "Data Transfer Project", in order to comply with the new right to the portability of personal data. It is clear that this right was enshrined for the first time in the text of the GDPR, in its article 20. Indeed, according to the aforementioned article, the right to cell phone number list data portability allows the person concerned to recover the data concerning them, processed by an organization, for their personal use as well as to transfer this data from one organization to another. Although Google has offered the possibility of downloading data since 2011, this is the first time that it allows the transfer to another service. In this way, the control of the persons concerned over their personal data will be strengthened.

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Via the “My Activity” section[1], Internet users have the ability to easily activate or deactivate their history. More specifically, Internet users can search their browsing history or delete data they wish to see disappear. In this way, users will be able to exercise the right to erasure, which provides that any person has the right to obtain from the data controller the erasure, as soon as possible, of personal data concerning them.
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