Podcasts with new content
This podcast is intended to have an informative purpose, to comment either on some news about your own business or on a more global level, commenting on trends in your sector.
Therefore, this is seasonal content, which you will not be able to reuse after a certain period of time.
Podcasts for training or educational purposes
Here we have evergreen content podcasts, which aim gmx email list to educate your audience in a certain sector and, in turn, position you as a reference.
This is a format widely used by information producers, bloggers and professionals in the educational sector.
Podcasts for marketing according to the phase of the funnel
TOFU (Top Of the Funnel) Content Podcasts
This content is designed for users who are in the discovery phase or first stage of the funnel, that is, those who do not yet have a clear intention to buy.
This type of content is intended for users who are in the next phase, which would be the research phase.
They have already had some contact with your brand, and are interested and willing to receive more information.
BOFU (Bottom Of the Funnel) Content Podcasts
These have much more specific content, created with a segmented audience in mind that has a similar interest to your business . It is the right time to combine the information with the offer.
As you can see, there are different types of podcasts that you can take into account when defining your strategy.
The amount of information you have about your audience and the level of engagement they have with your business is what will determine what type of podcasts you should use.
Conclusion
The final recommendation is that you decide once and for all and start in the world of podcasting, which will undoubtedly bring great advantages for your brand, business and even yourself.
A proper audio strategy could be the key to help you emerge from anonymity and say goodbye once and for all to your invisibility on the Internet, managing to climb positions over your competition.
Remember that it has a highly valued advantage nowadays, which is multitasking, because your target audience will be able to listen to your content at any time and from any place, even if they are doing other things at the same time.
