E-commerce: increasing SEO opportunities through the purchasing journey.
Posted: Wed Dec 18, 2024 6:16 am
The reflex of any merchant is to try to position their site on purchase keywords. Users typing these search terms have already made the decision to purchase the product and only want to find the e-commerce site offering the best deal. These keywords are in the vast majority of cases very competitive and the means to be implemented to reach the first page of results are up to the competition. The solution for e-commerce with a smaller structure is then to use the consumer's mental purchasing journey to discover less competitive keywords.
Use the mental purchasing journey.
Before deciding to buy a product, the consumer middle east mobile number list necessarily goes through different stages, this is the mental purchasing journey. Here are the stages of a classic mental purchasing journey:
Awareness of the existence of a problem,
understanding the problem,
the search for a solution,
Comparison of solutions
and finally the purchase.
The frontal approach mentioned above only focuses on the last step: the purchase.
By going back through the steps, it is possible and even common to find keywords that are not very competitive and are quite affordable for a small structure with few resources. It will then be a question of offering content such as blog articles, videos, online tools, etc. whose objective will be both to position oneself on the identified keyword and to help the Internet user to move towards the next step of their mental purchasing journey.
Clearly define the call to action.
It is important to adapt the call to action according to the stage the prospect is at. Offering to buy a product to a prospect who is trying to understand their problem will be ineffective. While downloading a white paper or subscribing to the e-commerce site's YouTube channel will allow the consumer to continue moving forward in their purchasing journey while staying in touch with the merchant. It will then be easier to offer them the product that solves their problem when they reach the last stage: the purchase.
Use the mental purchasing journey.
Before deciding to buy a product, the consumer middle east mobile number list necessarily goes through different stages, this is the mental purchasing journey. Here are the stages of a classic mental purchasing journey:
Awareness of the existence of a problem,
understanding the problem,
the search for a solution,
Comparison of solutions
and finally the purchase.
The frontal approach mentioned above only focuses on the last step: the purchase.
By going back through the steps, it is possible and even common to find keywords that are not very competitive and are quite affordable for a small structure with few resources. It will then be a question of offering content such as blog articles, videos, online tools, etc. whose objective will be both to position oneself on the identified keyword and to help the Internet user to move towards the next step of their mental purchasing journey.
Clearly define the call to action.
It is important to adapt the call to action according to the stage the prospect is at. Offering to buy a product to a prospect who is trying to understand their problem will be ineffective. While downloading a white paper or subscribing to the e-commerce site's YouTube channel will allow the consumer to continue moving forward in their purchasing journey while staying in touch with the merchant. It will then be easier to offer them the product that solves their problem when they reach the last stage: the purchase.