Create separate sections for each service
Posted: Wed Dec 18, 2024 6:06 am
Until now, many companies have limited themselves to a list of work performed on a corporate website. At the same time, a separate, high-quality and highly relevant search query page for each service is a win-win investment. Even if it does not appear in search results. Having a separate page or section for each service allows you to close the objections of a potential client directly related to this service, and not cooperation with the company as a whole. In addition, users can be redirected to such a page from contextual advertising .
Links to such pages can be placed in the "Useful Materials" block. This is what uae whatsapp number we did on the cadastral agency website .
Offer a consultation
Clients often understand little about the work performed by the contractor. At the same time, they do not want to get into trouble, so they try to understand the situation at least for the sake of gaining control over it. Therefore, in order to sell a service to a client, it is important to offer a consultation - by phone, in a chat or offline. By the way, if you have any questions about ordering online marketing promotion, we will be happy to answer your questions.
Engage multimedia
Descriptions of some services on the site are very successfully supplemented with short video inserts, gifs, illustrations, etc. For example, if you want to show how professionally you build houses, show their construction in fast motion. Insert the video into the text.
Profitability of services sold
Go to LTV
In selling a service, calculating the lifetime value of a customer is especially important. You can break even on the first service you provide to a customer (taking into account marketing costs). However, if he becomes your regular customer, how much money will he bring in over months and years of cooperation?
In general, Customers seeking to sell a service quite often view the hired marketing agency solely as a source of new clients. At the same time, we can offer a number of actions to return and develop already attracted clients.
This:
remarketing;
loyalty programs;
implementation of modern CRM for better organization of work with clients;
increasing customer loyalty through SMM, etc.
We recommend that you read the book "Clients for Life". It is not for nothing that the famous Russian marketer Igor Mann so often recommends it at his trainings! Perhaps this is the best work on how to sell services correctly.
Find the golden mean in alterations
If you mean edits and reworks when handing over the project, think about the number of free reworks in advance. Otherwise, you risk going into the minus because of too much time spent. Practice shows that endless reworks most often begin because the Customer and the contractor incorrectly formulated the task at the very beginning.
Be careful with discounts
Discounts are like drugs - you get addicted to them quickly. If your regular customers see ads for the same services at reduced prices too often, they start to take it for granted.
Don't forget about the existence of vampire clients
There are people who are always hunting for discounts, bonuses, free consultations. They can take up a lot of your employees' time. Therefore, limit the time you are willing to spend on a client.
Links to such pages can be placed in the "Useful Materials" block. This is what uae whatsapp number we did on the cadastral agency website .
Offer a consultation
Clients often understand little about the work performed by the contractor. At the same time, they do not want to get into trouble, so they try to understand the situation at least for the sake of gaining control over it. Therefore, in order to sell a service to a client, it is important to offer a consultation - by phone, in a chat or offline. By the way, if you have any questions about ordering online marketing promotion, we will be happy to answer your questions.
Engage multimedia
Descriptions of some services on the site are very successfully supplemented with short video inserts, gifs, illustrations, etc. For example, if you want to show how professionally you build houses, show their construction in fast motion. Insert the video into the text.
Profitability of services sold
Go to LTV
In selling a service, calculating the lifetime value of a customer is especially important. You can break even on the first service you provide to a customer (taking into account marketing costs). However, if he becomes your regular customer, how much money will he bring in over months and years of cooperation?
In general, Customers seeking to sell a service quite often view the hired marketing agency solely as a source of new clients. At the same time, we can offer a number of actions to return and develop already attracted clients.
This:
remarketing;
loyalty programs;
implementation of modern CRM for better organization of work with clients;
increasing customer loyalty through SMM, etc.
We recommend that you read the book "Clients for Life". It is not for nothing that the famous Russian marketer Igor Mann so often recommends it at his trainings! Perhaps this is the best work on how to sell services correctly.
Find the golden mean in alterations
If you mean edits and reworks when handing over the project, think about the number of free reworks in advance. Otherwise, you risk going into the minus because of too much time spent. Practice shows that endless reworks most often begin because the Customer and the contractor incorrectly formulated the task at the very beginning.
Be careful with discounts
Discounts are like drugs - you get addicted to them quickly. If your regular customers see ads for the same services at reduced prices too often, they start to take it for granted.
Don't forget about the existence of vampire clients
There are people who are always hunting for discounts, bonuses, free consultations. They can take up a lot of your employees' time. Therefore, limit the time you are willing to spend on a client.