Better rates. Due to segmentation by user profile, conversion ratios per ad click are higher . This allows advertisers to obtain higher quality traffic and sell their space in a more optimized way.
Greater reach. Allows you to reach potential customers around the world by placing ads on various advertising networks, channels and geographic locations.
Examples of Programmatic Advertising
Browsing the Internet we can find numerous examples of programmatic advertising or remarketing . Below we will mention some of them:
If we have carried out a search for marketing books, from that moment on, every time we access the Internet, advertising banners will appear , either on the sides or in the header, with advertisements for offers about that type of book.
In this type of programmatic advertising campaign, once you show interest in a certain product, it will show you certain ads for a certain period of time related to your search, to encourage you to buy.
When we perform a search on Google and see that our keywords match “ads” in the first links that appear, this is no coincidence.
This happens because the company has paid for its advertisement to appear at the top of those searches, only to people interested in that topic.
Programmatic television is also possible. This can be adapted to the tastes and interests of each user and can be consumed at the time of their choice (Smart TV).
That is, ads can be shown based on your tastes and yahoo email list needs, just like on the web, but this time in a TV format and format.
That's why marketing professionals rely on it to reach their customers at the right time.
This makes real-time segmentation more effective, as indicated in the article “Programmatic purchasing” on the CE Carm-E-Commerce portal.
The most important thing to keep up with the pace of programmatic advertising is to change our mindset. We must be aware that we are buying audiences, not media spaces.
For the strategy to work, it is crucial to keep an eye on things and to make the most of it. The greatest advantage is being able to analyse audience behaviour.
