Web referencing: how to get started?
Posted: Wed Dec 18, 2024 5:56 am
While some techniques are part of a global SEO strategy , others are specific to local SEO.
1. Creation of city pages
Many businesses make the mistake of having a single page to contain all the information about their different establishments. In local SEO, creating a page for each city is recommended . This should contain the following information:
the address and contact details of the place;
content referring to the location: cell phone number list opening hours, staff, customer reviews, etc.
Google location map;
customer reviews of the establishment in general;
supporting photos;
title tag and meta description to situate the location, etc.
2. Registration in local directories
Local directories are far from obsolete. However, many Internet users still use them to do online searches. Registration in a directory also integrates the netlinking strategy .
In France, several directories have become references in their field. They allow you to do targeted searches. The best known of them are PagesJaunes, Yelp and Foursquare.
3. Creating a Google My Business listing
It is impossible to ignore this sheet as part of a local SEO strategy. Google has developed this online directory so that businesses can provide as much information as possible about their activity .
The file is mainly aimed at physical businesses since it allows the premises to be located on Google Map.
For a business to appear in local search results, it must meet the following criteria:
Read also: Netlinking at the service of your marketing strategy
proximity between the Internet user's location and the company;
popularity of the business (backlink, customer reviews, etc.);
correspondence between the Internet user's request and the establishment.
4. Development of a mobile friendly site
Knowing that 60% of local searches are carried out on a smartphone , the development of a mobile-friendly site is a priority in a local SEO strategy. In addition, voice search is preferred by mobile users to find a local business.
A site therefore has every interest in displaying itself on a smartphone. Note that this point is part of the criteria retained by the Google algorithm to classify a site on the SERP.
1. Creation of city pages
Many businesses make the mistake of having a single page to contain all the information about their different establishments. In local SEO, creating a page for each city is recommended . This should contain the following information:
the address and contact details of the place;
content referring to the location: cell phone number list opening hours, staff, customer reviews, etc.
Google location map;
customer reviews of the establishment in general;
supporting photos;
title tag and meta description to situate the location, etc.
2. Registration in local directories
Local directories are far from obsolete. However, many Internet users still use them to do online searches. Registration in a directory also integrates the netlinking strategy .
In France, several directories have become references in their field. They allow you to do targeted searches. The best known of them are PagesJaunes, Yelp and Foursquare.
3. Creating a Google My Business listing
It is impossible to ignore this sheet as part of a local SEO strategy. Google has developed this online directory so that businesses can provide as much information as possible about their activity .
The file is mainly aimed at physical businesses since it allows the premises to be located on Google Map.
For a business to appear in local search results, it must meet the following criteria:
Read also: Netlinking at the service of your marketing strategy
proximity between the Internet user's location and the company;
popularity of the business (backlink, customer reviews, etc.);
correspondence between the Internet user's request and the establishment.
4. Development of a mobile friendly site
Knowing that 60% of local searches are carried out on a smartphone , the development of a mobile-friendly site is a priority in a local SEO strategy. In addition, voice search is preferred by mobile users to find a local business.
A site therefore has every interest in displaying itself on a smartphone. Note that this point is part of the criteria retained by the Google algorithm to classify a site on the SERP.