There are several different ways to collect psychographic data:
Posted: Wed Dec 18, 2024 5:53 am
Psychographies
To avoid getting too technical, psychographic data is used to classify people based on their attitudes, desires, and other psychological criteria.
Ultimately, it allows you to find the reasons behind people’s purchases.
Psychographics can be really hard to define lithuania phone number library because it revolves around subjective information, as opposed to demographic information, which is based on hard statistical data.
Conduct a survey
Talking to existing customers
Researching the websites and forums they visit
Analyze your website analytics
8. Classifying the Target Audience (TAU)
target-audience-classification
DMU or Decision Making Unit is a term that describes a group of people involved in the purchasing process of products/services in a B2B environment. There are 3 roles you need to know in the DMU (it is important to note that one person can cover more than one role).
User
Users are people who use your product or service. Why is it important? The answer is simple. They have a problem and you are here to help them.
You are a content marketer looking to conduct audience analysis. You notice that the quality of your audience analysis is consistently substandard because the current tool at your disposal does not allow you to conduct proper keyword analysis.
What do you do? As the user of the tool, you reach out to your manager asking if there is a possibility that they can purchase some software that can help you solve the problem at hand – making you both a user and an initiator.
To avoid getting too technical, psychographic data is used to classify people based on their attitudes, desires, and other psychological criteria.
Ultimately, it allows you to find the reasons behind people’s purchases.
Psychographics can be really hard to define lithuania phone number library because it revolves around subjective information, as opposed to demographic information, which is based on hard statistical data.
Conduct a survey
Talking to existing customers
Researching the websites and forums they visit
Analyze your website analytics
8. Classifying the Target Audience (TAU)
target-audience-classification
DMU or Decision Making Unit is a term that describes a group of people involved in the purchasing process of products/services in a B2B environment. There are 3 roles you need to know in the DMU (it is important to note that one person can cover more than one role).
User
Users are people who use your product or service. Why is it important? The answer is simple. They have a problem and you are here to help them.
You are a content marketer looking to conduct audience analysis. You notice that the quality of your audience analysis is consistently substandard because the current tool at your disposal does not allow you to conduct proper keyword analysis.
What do you do? As the user of the tool, you reach out to your manager asking if there is a possibility that they can purchase some software that can help you solve the problem at hand – making you both a user and an initiator.