SEA is not immune to the AI surge. " It has a strong impact on our speed of analysis in the field of SEA. We are able to make decisions more quickly. We brainstorm with AI to find target ideas that we europe cell phone number list would not have thought of at first ," emphasizes Antoine Forêt, digital media director for Vanksen. The prospects offered by AI are colossal, including for Internet users whose uses will evolve. " Search is going to become conversational. This is already the case across the Atlantic with SGE (search generative experience) and subject to compliance with European regulations, SGE will eventually arrive in France.
Many question marks remain, but brands must prepare to integrate new ways of answering the questions that users will ask ," confides Frédéric Joseph. Tomorrow, queries will be more complex, because they will be based on conversational iterations with a view to gradually refining a search. The whole difficulty will consist not in being present on the first answer to the first question, but in answering all the questions that feed the overall conversation. And the task is eminently more delicate! " With generative AI, we will have to think about completely different keywords and keyword combinations and put more emphasis on the long tail. SEO will now be more deeply rooted in a reflection on user intentionality. In my opinion, SEO consulting will occupy a strategic place to improve the visibility of brands in this new environment ," concludes Frédéric Joseph.
