How to Use Industry Influencers to Build Your Audience
Posted: Wed Dec 18, 2024 5:39 am
When you say nice things about your company and its products or services, it can mean something to your target audience if you’re persuasive. But when other people sing your praises, especially if they’re industry influencers or trusted social media heroes, it really means something. That’s the theory behind public relations and its subset of influencer marketing.
In other words, your audience expects the statements you make, but online audiences respond when trusted others make those statements on your behalf (especially if those comments country email list or endorsements seem genuine). The challenge is to get that attention from influencers who are important to you and your audience.
Great. So how do we do this?
It's not hard to see the market value of getting this type of actual or implied endorsement. But it's easier said than done, right? Unless you have deep marketing funds, it's going to take hard work, patience, and even a little bit of luck. Here's how to go about it.
In other words, your audience expects the statements you make, but online audiences respond when trusted others make those statements on your behalf (especially if those comments country email list or endorsements seem genuine). The challenge is to get that attention from influencers who are important to you and your audience.
Great. So how do we do this?
It's not hard to see the market value of getting this type of actual or implied endorsement. But it's easier said than done, right? Unless you have deep marketing funds, it's going to take hard work, patience, and even a little bit of luck. Here's how to go about it.