Holiday Shopping Trends: What to Expect and How to Prepare
Posted: Tue Dec 03, 2024 10:45 am
The end of the year is the time when retailers prepare themselves with sales strategies focused on some of the most important dates to boost their business. We are talking about shopping trends especially for Black Friday, Christmas and even the holidays, when it is time to renew your wardrobe to face the summer in style.
Read more:
>> Don't miss out on your chance to sell during the holidays
>> Overdelivery with e-mail marketing: how to apply it to e-commerce
Content
Emergency trends
FoMO – Fear of missing out
Changing consumer behavior
Make offers available in advance
Get ahead in the research
Allow access from mobile devices
Offer online purchase and in-store pickup or vice versa
Bet on this model
Bet on cart recovery
Communication channels that impact results
Micro-influencers via email and social media
Tutorials
Instashopping
WhatsApp for e-commerce
Emergency trends
While consumers compete to get the best deals when making a purchase, brands are ready to sell more and more products. But companies must always keep an eye on market movements to be able to adapt to restaurant email list in purchasing patterns and, of course, maximize their results.
With that in mind, we’ve put together some shopping trends that you need to keep an eye on and some mental triggers that can be triggered, especially during the most festive time of the year. Check them out below:
Impulsive purchases: The tendency to make impulsive purchases is often linked to the need to feel in control and to boost self-esteem. In this sense, when we find a great price, we feel fulfilled. In addition, during the holiday season, people tend to feel happier, meaning they are more likely to spend more money on activities that give them pleasure, such as buying new items.
Promotions and deals: Many shoppers value a good deal more than a specific brand. And the holiday season is when consumers eagerly await great deals and perks to buy more. People also look for other attractive offers, such as freebies and free shipping. So remember that boosting your results doesn’t just mean lowering the prices of your products.
The need to give gifts: each year-end brings opportunities to get together with family and friends. In other words, especially between the months of October and December, this is the time when people have to show their affection through gifts. Therefore, consumers buy more and, therefore, retailers increase their sales.
FoMO – Fear of missing out
Social media and other communication channels are flooded with great promotions and offers during the holiday season, which encourages consumers to buy more. This makes people afraid of missing out, as no one wants to miss out on the opportunity to buy their favorite items at great discounts. Therefore, using FoMO (Fear of Missing Out) is a marketing strategy to sell more, leveraging triggers such as urgency and scarcity, speeding up the consumer's decision-making when closing a purchase.
>> Want to know how to use the FoMo strategy correctly? Check out our article and increase your sales!
Changing consumer behavior
With a routine called the “new normal,” people have been experiencing a major transformation in shopping trends , especially in recent years. Consumers are following new paths and preferences, and it is necessary to discover which strategies can help put your store ahead of the competition and take advantage of the opportunities of this time.
Make offers available in advance
Using dates that precede Christmas, such as Children's Day and Black Friday, more than half of consumers already start planning their purchases – or even actually buying – especially between the months of September and October. Taking advantage of offers in advance marks a significant change in purchasing behavior.
So, the traditional December-only sales frenzy seems to be losing its importance, giving way to other months of the year. So, organize your website in September and promote special offers to attract buyers, before your competitors do.
Read more:
>> Don't miss out on your chance to sell during the holidays
>> Overdelivery with e-mail marketing: how to apply it to e-commerce
Content
Emergency trends
FoMO – Fear of missing out
Changing consumer behavior
Make offers available in advance
Get ahead in the research
Allow access from mobile devices
Offer online purchase and in-store pickup or vice versa
Bet on this model
Bet on cart recovery
Communication channels that impact results
Micro-influencers via email and social media
Tutorials
Instashopping
WhatsApp for e-commerce
Emergency trends
While consumers compete to get the best deals when making a purchase, brands are ready to sell more and more products. But companies must always keep an eye on market movements to be able to adapt to restaurant email list in purchasing patterns and, of course, maximize their results.
With that in mind, we’ve put together some shopping trends that you need to keep an eye on and some mental triggers that can be triggered, especially during the most festive time of the year. Check them out below:
Impulsive purchases: The tendency to make impulsive purchases is often linked to the need to feel in control and to boost self-esteem. In this sense, when we find a great price, we feel fulfilled. In addition, during the holiday season, people tend to feel happier, meaning they are more likely to spend more money on activities that give them pleasure, such as buying new items.
Promotions and deals: Many shoppers value a good deal more than a specific brand. And the holiday season is when consumers eagerly await great deals and perks to buy more. People also look for other attractive offers, such as freebies and free shipping. So remember that boosting your results doesn’t just mean lowering the prices of your products.
The need to give gifts: each year-end brings opportunities to get together with family and friends. In other words, especially between the months of October and December, this is the time when people have to show their affection through gifts. Therefore, consumers buy more and, therefore, retailers increase their sales.
FoMO – Fear of missing out
Social media and other communication channels are flooded with great promotions and offers during the holiday season, which encourages consumers to buy more. This makes people afraid of missing out, as no one wants to miss out on the opportunity to buy their favorite items at great discounts. Therefore, using FoMO (Fear of Missing Out) is a marketing strategy to sell more, leveraging triggers such as urgency and scarcity, speeding up the consumer's decision-making when closing a purchase.
>> Want to know how to use the FoMo strategy correctly? Check out our article and increase your sales!
Changing consumer behavior
With a routine called the “new normal,” people have been experiencing a major transformation in shopping trends , especially in recent years. Consumers are following new paths and preferences, and it is necessary to discover which strategies can help put your store ahead of the competition and take advantage of the opportunities of this time.
Make offers available in advance
Using dates that precede Christmas, such as Children's Day and Black Friday, more than half of consumers already start planning their purchases – or even actually buying – especially between the months of September and October. Taking advantage of offers in advance marks a significant change in purchasing behavior.
So, the traditional December-only sales frenzy seems to be losing its importance, giving way to other months of the year. So, organize your website in September and promote special offers to attract buyers, before your competitors do.