In this arena, here are two additional KPIs that you should track:
Posted: Wed Dec 18, 2024 5:03 am
Cost per click (CPC)
CPC is an especially valuable digital marketing KPI as it offers a clear-cut pricing model that will help you to make your campaigns as effective and cost-efficient as possible.
The CPC KPI will help you to canada whatsapp number list visualize your average spend on your various paid marketing activities including pay-per-click (PPC), display ads, and retargeting.
The aim here is to drive your CPC steadily over time which will result in more effective, efficient, and economical campaign activities.
Cost per acquisition (CPA)
Customer lifetime value (CLTV)
4. Return on marketing investment (ROI)
As a data-savvy marketer, you will no doubt understand the importance of tracking the ROI for each and every one of your initiatives or activities. But, this is a campaign metric that is often overlooked, so it’s worth mentioning.
Your digital marketing ROI dictates how efficiently you are spending your budget on a particular campaign. By drilling down into this all-encompassing metric, you’ll be able to tell if your investments are yielding tangible results.
In this case, the higher the ROI, the better. A solid ROI means that your campaign spend is effective. Should your ROI prove to be low, you’ll be able to drill down into your weakest areas and adjust your marketing initiatives accordingly.
CPC is an especially valuable digital marketing KPI as it offers a clear-cut pricing model that will help you to make your campaigns as effective and cost-efficient as possible.
The CPC KPI will help you to canada whatsapp number list visualize your average spend on your various paid marketing activities including pay-per-click (PPC), display ads, and retargeting.
The aim here is to drive your CPC steadily over time which will result in more effective, efficient, and economical campaign activities.
Cost per acquisition (CPA)
Customer lifetime value (CLTV)
4. Return on marketing investment (ROI)
As a data-savvy marketer, you will no doubt understand the importance of tracking the ROI for each and every one of your initiatives or activities. But, this is a campaign metric that is often overlooked, so it’s worth mentioning.
Your digital marketing ROI dictates how efficiently you are spending your budget on a particular campaign. By drilling down into this all-encompassing metric, you’ll be able to tell if your investments are yielding tangible results.
In this case, the higher the ROI, the better. A solid ROI means that your campaign spend is effective. Should your ROI prove to be low, you’ll be able to drill down into your weakest areas and adjust your marketing initiatives accordingly.