Is marketing necessary to translate cryptocurrencies?
Posted: Wed Dec 18, 2024 4:57 am
The rise of cryptocurrency in the markets is something almost tangible. Many think that the anonymity it provides is beneficial for some sectors, but just as it has defenders, it also has detractors who say that it can incite crime.
Whatever the case, and although work is being done at a forced pace to provide a legal framework that guarantees the issuer and receiver security beyond the technology, the truth is that a large part of the success of cryptocurrencies and blockchain has to do, as with practically everything in recent decades, with marketing. Especially in terms of digital marketing .
How? Mainly because this type of currency, which includes bitcoin, the best-known cryptocurrency, has been used in this sector as a means of payment.
This means that if large companies dedicated to the digital environment adopted it as a payment currency for international transactions, it has practically been approved for the rest of sectors and companies.
Even so, there is talk of the need for marketing rich people data to once again serve as a guide for other users who are less experienced in these matters.
Every day, users read news about the revolution of this new form of payment, which for now does not follow the legal guidelines of any country because it is native to the network and uses blockchain technology to guarantee its relative traceability, but above all, its security. But they need a real marketing campaign that explains its environment, its use and its need. Just like with any other product.
You may also be interested in: How Reviews and Online Reputation Affect SEO
However, following the news in recent months in which the value of bitcoin fell in a way it had never done before, market suspicion left the true value of something intangible in doubt.
This is why digital marketing must provide its vision, do its educational work in the market and bring abstract concepts closer to an audience that wants to know more but does not really know where to obtain reliable information, since searching for and finding quality information about cryptocurrencies is not as simple as finding information about hotels or Higgins .
Furthermore, it faces a challenge because, while other cryptocurrencies such as Ethereum have corporate backing, the reputation of others such as the aforementioned Bitcoin, which depends more on the community that uses it and its experience since it does not have a company behind it to endorse it.
Whatever the case, and although work is being done at a forced pace to provide a legal framework that guarantees the issuer and receiver security beyond the technology, the truth is that a large part of the success of cryptocurrencies and blockchain has to do, as with practically everything in recent decades, with marketing. Especially in terms of digital marketing .
How? Mainly because this type of currency, which includes bitcoin, the best-known cryptocurrency, has been used in this sector as a means of payment.
This means that if large companies dedicated to the digital environment adopted it as a payment currency for international transactions, it has practically been approved for the rest of sectors and companies.
Even so, there is talk of the need for marketing rich people data to once again serve as a guide for other users who are less experienced in these matters.
Every day, users read news about the revolution of this new form of payment, which for now does not follow the legal guidelines of any country because it is native to the network and uses blockchain technology to guarantee its relative traceability, but above all, its security. But they need a real marketing campaign that explains its environment, its use and its need. Just like with any other product.
You may also be interested in: How Reviews and Online Reputation Affect SEO
However, following the news in recent months in which the value of bitcoin fell in a way it had never done before, market suspicion left the true value of something intangible in doubt.
This is why digital marketing must provide its vision, do its educational work in the market and bring abstract concepts closer to an audience that wants to know more but does not really know where to obtain reliable information, since searching for and finding quality information about cryptocurrencies is not as simple as finding information about hotels or Higgins .
Furthermore, it faces a challenge because, while other cryptocurrencies such as Ethereum have corporate backing, the reputation of others such as the aforementioned Bitcoin, which depends more on the community that uses it and its experience since it does not have a company behind it to endorse it.