In this post, you will learn everything you need to know to apply this type of email marketing to your schedule and revolutionize your relationship with leads. Keep reading!
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What is email marketing automation and what are its advantages?
1. Use email marketing automation tools and software
2. Set up your automated campaign based on data
3. Segment your audiences for personalized campaigns
4. Adopt best practices for email marketing automation
5. Practical examples of automation flows
Welcome email
Abandoned Cart Email
Email with personalized recommendations
Sales Funnel Email
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What is email marketing automation and what are its advantages?
Email marketing automation allows companies to send automatic retail email list messages to their contact lists based on dates and lead behaviors. With this strategy, you can trigger alerts about promotions, events, and offer personalized experiences to your customers.
Investing in monitoring your contacts' journey helps improve brand positioning and customer retention. By becoming your own influencer, you increase your chances of loyalty and increase your credibility in relation to the product or service offered.
As a result, the impact of personalized communication is directly reflected in your conversions! To give you an example, Lupi Pet increased its repurchase rates and grew its e-commerce sales by 50% just by implementing automated email marketing strategies with Mailbiz.
Want to know how she and so many other websites boosted their sales with email automation? Keep reading and check out the tips to take the first step:
1. Use email marketing automation tools and software
Choosing the right email marketing automation software for your strategy and business type is crucial to achieving promising results. Therefore, research and evaluate the features available on the market and choose the tool that best meets your defined goals.
It should be able to help you create campaigns, segment your audience, analyze metrics, A/B tests, monitor in detail, and much more! In addition, some options, such as Mailbiz, allow integration with e-commerce platforms, ERPs, and other systems.
On our blog, you can check out the post: Email marketing tool — step by step guide to choosing the best one!
2. Set up your automated campaign based on data
To start setting up your automated email marketing campaign, you need to clearly define your goals and create an action plan. Therefore, evaluate user behavior data on your website and check cart abandonment rates, repurchase rates, seasonality, and other factors that may impact your business.
Analyze the profiles of your contact networks and create attraction marketing strategies, purchase journeys, or other paths that you consider relevant to your reality. From there, you will have the necessary inputs to explore your software and create more assertive campaigns.
3. Segment your audiences for personalized campaigns
If you want to offer personalized content and experiences, you need to segment your network of contacts. This can be done based on demographic data, purchasing characteristics or interests in other content, for example.
The more you can customize your messages for specific groups, the better your results will be. A McKinsey study shows that 71% of customers value personalized interactions with companies. This differentiated experience for these segments needs to go far beyond calling them by name. Show that you understand their interests, desires, dreams and fears.
4. Adopt best practices for email marketing automation
Just like any other strategy for effective communication with your customers, email marketing automation also needs to follow good engagement practices. In addition to segmenting your audience and personalizing your content, you need to nurture your leads to turn them into loyal, repeat customers.
