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How to Use Gamification to Generate Leads

Posted: Wed Dec 18, 2024 4:45 am
by shkwiw
Ever stare at those trendy “game rooms” on big brand websites? You know, the ones with gamification elements like spinning a wheel (or a chance to win) that scream “Look at how much budget we have for our development team!” making your marketing plan seem, well… underfunded? In fact, you can add a small game like a subscription wheel to your site in just a few minutes — without developers, designers, or huge budgets.

With pop-ups, it’s not only easy, it’s fun and effective. Our eCommerce users have seen a 400% increase in conversions and a 50% increase in engagement after adding gamified pop-ups to their sites. One of the easiest telemarketing data ways to get started is with the Wheel of Fortune, a playful, interactive spin-and-turn pop-up that turns visitors into leads.

In this article, we’ll explain why a wheel of fortune pop-up works like magic (spoiler: people love winning) and how to choose the best game tactics for you. We’ll also show you how to quickly set up a wheel spin pop-up and share practical tips to keep your visitors engaged and ready to convert. So let’s get spinning

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What is a Spin the Wheel pop-up?
A wheel of fortune pop-up, also known as a spin the wheel or chance to win pop-up, is like bringing a TV show to your website—minus the awkward host jokes. It’s a gamified marketing strategy that turns casual visitors into excited participants by offering them a virtual wheel for a chance to win prizes. What’s at stake? Discounts, freebies, exclusive wheel offers—basically, perks that engage visitors.

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Interactivity: Visitors spin the wheel, often after performing an action such as entering their email address.
Gamification: This turns a boring process (like entering an email) into a fun and interactive activity, highlighting users' desire to experience new things and be entertained.
Visual appeal: The vibrant animated design and segmented wheel create a sense of randomness and possibility.