What is network marketing and its importance for companies
Posted: Tue Dec 03, 2024 10:35 am
Network marketing is a great opportunity to better develop your company's sales campaigns. And the most important thing is to know who you know. Having a lot of contacts is not the goal of network marketing; you need to have quality contacts, not just quantity.
Before starting the text, I will mention three overwhelming pieces of information about networking and its importance:
76% of entrepreneurs look for suppliers in their network of friends
78% prefer and trust suppliers they are friends with
68% exchange business information within their friendship network
But, after all, what is network marketing?
The word network, in its almost literal translation, is a relationship manufacturing email list network, that is, the involvement you have with friends and new work contacts. Marketing is advertising or promoting something. In other words, network marketing is advertising your product or service to your relationship network.
In short, it’s about presenting what your company or service does. Think about how many people are on your contact list and you have no idea what they do, what they work with, or what they need.
Genuine connections are the most valuable in network marketing, as they will enrich both parties involved and bring a range of benefits that can be used even outside the current environment, if your company changes industry or needs help with a new project.
How to use Linkedin in network marketing?
If you haven't heard of LinkedIn yet, it's time to get to know it. It's the most structured social network for job seekers and those seeking new opportunities, whether for work or new business. Within the network, you can create a profile so that your company can be found by suppliers or distributors for initial contact. You can also search by specific categories or skills.
Create a complete profile of your company and yourself, so that everyone knows clearly what your company offers and what qualifications it has. Within each company profile, you can publish texts relevant to your industry to further inform what your company and you do.
Having your business profile up to date is a gateway to new contacts and possibilities for growing your contact list and promoting your brand.
But does it work?
No company survives without human relationships, whether between employees or between the internal team and customers. And it is essential that this happens with the people who interact with you outside the company. For example, if you own an auto parts store and are in a circle of friends where you don't know two people. Normally you will be introduced to the people in the circle, and then you have to take advantage of this opportunity and interact by telling them what you or your company does and asking what other people work with.
Of course, this example was simple, just to help you understand that network marketing can be done anywhere. Are you going to a trade show? Bring business cards and talk to the exhibitors who may have a connection with your company.
And to conclude our discussion about networking, follow these nine rules and don't make a fool of yourself when interacting:
Have a clear goal before you even start networking
Know how to sell yourself
Always be willing to learn
Establish a routine
Be ethical when networking
Take care of your image
Always find a common characteristic
Take advantage of the contacts you already have
Explore the potential of your network
Networking is very important for your company, and it can be even more effective when used in conjunction with marketing strategies, which facilitate the closing of new business. Do you want to understand how it works and increase revenue for your company? Then contact a Toulouse specialist .
Before starting the text, I will mention three overwhelming pieces of information about networking and its importance:
76% of entrepreneurs look for suppliers in their network of friends
78% prefer and trust suppliers they are friends with
68% exchange business information within their friendship network
But, after all, what is network marketing?
The word network, in its almost literal translation, is a relationship manufacturing email list network, that is, the involvement you have with friends and new work contacts. Marketing is advertising or promoting something. In other words, network marketing is advertising your product or service to your relationship network.
In short, it’s about presenting what your company or service does. Think about how many people are on your contact list and you have no idea what they do, what they work with, or what they need.
Genuine connections are the most valuable in network marketing, as they will enrich both parties involved and bring a range of benefits that can be used even outside the current environment, if your company changes industry or needs help with a new project.
How to use Linkedin in network marketing?
If you haven't heard of LinkedIn yet, it's time to get to know it. It's the most structured social network for job seekers and those seeking new opportunities, whether for work or new business. Within the network, you can create a profile so that your company can be found by suppliers or distributors for initial contact. You can also search by specific categories or skills.
Create a complete profile of your company and yourself, so that everyone knows clearly what your company offers and what qualifications it has. Within each company profile, you can publish texts relevant to your industry to further inform what your company and you do.
Having your business profile up to date is a gateway to new contacts and possibilities for growing your contact list and promoting your brand.
But does it work?
No company survives without human relationships, whether between employees or between the internal team and customers. And it is essential that this happens with the people who interact with you outside the company. For example, if you own an auto parts store and are in a circle of friends where you don't know two people. Normally you will be introduced to the people in the circle, and then you have to take advantage of this opportunity and interact by telling them what you or your company does and asking what other people work with.
Of course, this example was simple, just to help you understand that network marketing can be done anywhere. Are you going to a trade show? Bring business cards and talk to the exhibitors who may have a connection with your company.
And to conclude our discussion about networking, follow these nine rules and don't make a fool of yourself when interacting:
Have a clear goal before you even start networking
Know how to sell yourself
Always be willing to learn
Establish a routine
Be ethical when networking
Take care of your image
Always find a common characteristic
Take advantage of the contacts you already have
Explore the potential of your network
Networking is very important for your company, and it can be even more effective when used in conjunction with marketing strategies, which facilitate the closing of new business. Do you want to understand how it works and increase revenue for your company? Then contact a Toulouse specialist .