Youtube Shorts is a new experience that allows you to watch and create short videos of all kinds of content from a mobile phone, so the capacity to generate this format is practically infinite and at the same time very easy to materialize.
These videos are characterized by not being longer than 60 seconds and being recorded vertically, so that they can be viewed better from a mobile device. And what is more important, they are available to the more than 2 billion YouTube users in different parts of the tool , so the reach is interesting, as specified by Google .
Another advantage of YouTube Shorts is that the tool for creating short videos is implemented in the application itself, which means that generating new content can be very fast, although it also gives the option of uploading them from all kinds of devices. Different video clips, music, audio and other effects can be included to achieve a more optimal result.
On the other hand, it is important to mention that the new YouTube bulk sms poland app is linked to its vast collection of already published videos. In addition, the average daily viewing time on the app is currently 68 minutes in Spain by people between 18 and 34 years old, a very interesting fact if you want to impact this audience.
Reels, TikTok and Youtube Shorts: Do they complement or overlap each other?
Platforms where short videos can be viewed are gaining more and more followers, and although they are based on the same audiovisual concept in which the most successful trends go viral, they present important nuances for users and advertising brands. The applications have similar parts but are not the same, therefore, we can say that they are complementary within a digital strategy.
If we take into account the length of short videos, we see that they have all been changing. Although TikTok is the first app where short videos were a revolution, its maximum time has been gradually extended. First it was one minute, then three and now it is ten minutes maximum. It should be noted that the limit on Youtube Shorts is 60 seconds, although if you record a video with the Youtube app, it is only 15 seconds. Meanwhile, on Instagram Reels it has also been growing: first 15 seconds, then 30 and now it is 60 seconds.
