Pre-Roll advertisements which play
Posted: Tue Dec 03, 2024 10:35 am
Online public relations - The use of the internet to communicate with both potential and current customers in the public realm.Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g., YouTube videos. This type of marketing has seen an increase in popularity over time.[72] Online Video Advertising usually consists of three types: before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched.
[73] Post-roll advertisements were shown to have better brand venezuela email list 2 million contact leads recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability".[72] Due to selective attention from viewers, there is the likelihood that the message may not be received.[74] The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them.
How a consumer interacts with online video advertising can come down to three stages: Pre attention, and behavioral decision.[75] These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time,[72] therefore manipulating these variables will yield different results. The length of the advertisement has shown to affect memorability where-as a longer duration resulted in increased brand recognition.
[73] Post-roll advertisements were shown to have better brand venezuela email list 2 million contact leads recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability".[72] Due to selective attention from viewers, there is the likelihood that the message may not be received.[74] The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them.
How a consumer interacts with online video advertising can come down to three stages: Pre attention, and behavioral decision.[75] These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time,[72] therefore manipulating these variables will yield different results. The length of the advertisement has shown to affect memorability where-as a longer duration resulted in increased brand recognition.