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Let's actually show you how to set up micro conversions.

As mentioned above, micro-conversions are "intermediate goals on the way to achieving the final result," so choose points that will serve as intermediate indicators.

Now, let me show you how to set up Google Ads.

1. Create a conversion action
Tools & Settings > Conversions > New Conversion phone number database philippines Action Select the conversion action you want to track.



2. Set conversion action details
Select the target goal category > Select a primary action When you select a primary action, it will be counted as a conversion action to use in bid optimization and reporting.




Defining main actions and sub-actions
Main action : Conversion action displayed in the "Conversion" column of the report
Sub-action : Conversion action displayed in the "All Conversions" column of the report and used only for monitoring　
* Even if you select a sub-action, it can be used as optimization if you set it later in a custom goal.

How to set a custom goal
1. Tools and Settings > Conversion > Custom Goals > Add Custom Goal
2. Select the conversion action you want to set and give it an easy-to-manage name

Finally , click "Done" to complete the setup of micro conversions in Google Ads.

Reference: Creating a Conversion Action (Google Ads official help page)