One of the benefits of programmatic advertising is that you can freely customize your advertising budget and delivery content (creative) to suit the situation, but it's not as simple as changing the budget or settings necessarily resulting in better results.
In order to achieve advertising results, you first need to visualize the results and clarify your goals .
This time, we will introduce important conversions phone number database india that can help you visualize your results, as well as micro-conversions that can help you do so.
>>Download "10 checkpoints for improving your ad operations that you can judge even if you have no experience in ad operations!"
Table of Contents [ Hide ]
What are conversions and micro-conversions?
Types of micro-conversion metrics
The pros and cons of setting up micro conversions
The benefits of setting up micro conversions
Disadvantages of setting up micro conversions
Examples of using micro conversions
Use case 1: Optimize for micro-conversions
Use case 2: Assigning value to micro-conversions
How to set up micro conversions
summary
What are conversions and micro-conversions?
First, let's define conversions and micro-conversions:
Conversion: The final result of an ad
Micro-conversions: intermediate goals on the way to a final result
In other words, micro-conversions are metrics that evaluate the milestones just before conversion as small achievements.
For example, on an e-commerce site, if "order completion" is a conversion, the actions that come before that, such as "viewing a product page" or "adding a product to cart," would be micro-conversions.
