The Matomo homepage, an alternative to Google Analytics
Posted: Tue Dec 17, 2024 9:22 am
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You've put a lot of work into your website, and you need to understand how users interact with it.
That's why data analytics is so important to the success of a modern austria whatsapp number data web-based business. The biggest name in website analytics right now is Google Analytics, but it's far from the only one in town. There are several alternatives to Google Analytics, such as Matomo.
Both services are widespread and easy to use. They also integrate easily with WordPress, the world's most popular CMS. But which service is better, Google Analytics or Matomo? There are certainly arguments in favor of both. They are quality services that are popular for a reason.
We're not going to tell you which service is better between the two because being better is subjective in this case. Different businesses have different needs, and while Google Analytics might be more appealing to one company, Matomo's features might be a perfect fit for another.
Instead, we're going to focus on comparing these two services so you can make an informed decision.
In this article, we'll explore Matomo and Google Analytics, comparing them in several key areas to help you decide which is the best analytics platform for your needs.
What is Matomo?
Matomo is a web analytics platform that was formerly known as Piwik Analytics. Piwik started in 2007 but changed its name to Matomo in 2018.
Matomo
One of the reasons for Matomo's popularity is that it is an open-source analytics platform. That means it is maintained and updated by the user community. This ensures that Matomo is always at the forefront of the industry.
More than a million websites currently use Matomo's service in over 190 countries. You can leverage this platform to gain insights about website visitors and to learn about your different marketing campaigns.
And by including both free and premium selections, we hope you'll find something that suits your personal needs or your company's brand, your chosen theme, and your budget. Good luck!
You've put a lot of work into your website, and you need to understand how users interact with it.
That's why data analytics is so important to the success of a modern austria whatsapp number data web-based business. The biggest name in website analytics right now is Google Analytics, but it's far from the only one in town. There are several alternatives to Google Analytics, such as Matomo.
Both services are widespread and easy to use. They also integrate easily with WordPress, the world's most popular CMS. But which service is better, Google Analytics or Matomo? There are certainly arguments in favor of both. They are quality services that are popular for a reason.
We're not going to tell you which service is better between the two because being better is subjective in this case. Different businesses have different needs, and while Google Analytics might be more appealing to one company, Matomo's features might be a perfect fit for another.
Instead, we're going to focus on comparing these two services so you can make an informed decision.
In this article, we'll explore Matomo and Google Analytics, comparing them in several key areas to help you decide which is the best analytics platform for your needs.
What is Matomo?
Matomo is a web analytics platform that was formerly known as Piwik Analytics. Piwik started in 2007 but changed its name to Matomo in 2018.
Matomo
One of the reasons for Matomo's popularity is that it is an open-source analytics platform. That means it is maintained and updated by the user community. This ensures that Matomo is always at the forefront of the industry.
More than a million websites currently use Matomo's service in over 190 countries. You can leverage this platform to gain insights about website visitors and to learn about your different marketing campaigns.