13 advantages of social media for businesses
Posted: Tue Dec 17, 2024 9:07 am
We already know that social media is a highly popular platform, where billions of people connect and consume content of all kinds.
It is also known that businesses are increasingly using these platforms to grow their brand and increase sales. But still, you may be wondering, what are the advantages of social media for my business?
It's normal to want to have a clear overview of the benefits and drawbacks before making a decision, since being on a social network requires an investment of money, effort and time. If this is your case, you've come to the right place.
In this article you will learn:
What sets social media apart from other digital platforms?
The advantages (in brand perception, consumer knowledge and sales) that social media can have on your company or business.
What you should keep in mind to avoid turning an advantage into a disadvantage.
The most notable benefits of each social network.
What are social networks?
Illustration in reference to what social networks are for companies and businesses
There are many digital platforms today, each designed for a different purpose. But did you know that not all of them are considered social networks? To understand the advantages of social networks, it is first important to be very clear about what characterizes them and how they differ from other platforms.
As the word implies, social media is a digital space focused on creating networks of contacts and relationships with which one can interact and exchange information in a two-way manner. Contacts can be people, brands or entities.
For a platform to be considered a social network, it must meet requirements such as:
Giving people and brands the opportunity to create their own profile.
Being able to generate a network of contacts.
Allow interaction in various ways with contacts.
To be successful on social media, it's very important to remember what it was created for. As we mentioned, it's primarily a space for social interactions , not necessarily for brands. Therefore, if you're looking to take full advantage of social media, you should focus on building conversations and relationships over selling your products.
Does this mean you can't promote your business? Not at all. You can, but you have to follow different rules. Here, the content is the protagonist.
Types of social networks and their advantages
Illustration in reference to the types of social networks for companies and businesses
There are many ways to group social networks, but in general we can talk about two types of social networks:
Horizontal or general social networks
These are social networks aimed at all types of users and without any specific theme. That is, users can interact and generate any type of content and what they are mainly looking for is entertainment.
The advantage of these social networks is the number of people who belong to them, although you must be careful when joining them, because you will have to segment very well who you want to reach; not everyone is looking for the same thing. Let's review the most recognized horizontal social networks:
Facebook.
Twitter.
Instagram.
Youtube.
TikTok.
WhatsApp.
Vertical or specialized social networks
Unlike previous social networks, vertical networks do have a specific theme and users generate content around that topic. For example:
LinkedIn.
Tinder.
Spotify.
Pinterest.
13 advantages of social networks for companies and businesses
Illustration in reference to the advantages of social networks for companies and businesses
It's time to review some of the advantages of social networks for belgium whatsapp number data your company or business.
It is important to clarify that, to really see the benefits and avoid the disadvantages of social networks, it is important that you remember that:
Each social network was created for a different purpose, and therefore the content that is shared and sought out by users is different. To get the most out of each one, you need to recognize how and what type of content would be most suited to that platform.
Don’t decide to join a social network just because “all the brands are there.” It should add value to your company and the audience you want to connect with.
To be relevant and take advantage of the benefits of social media, it is important to create a content plan.
If you are ready to shine on social media with your company, here we tell you the advantages you can get through them, advantages that will surely motivate you whether you are just starting out or want to improve your presence.
To give you a better idea of the benefits, we have divided them into 3 categories:
Brand-related benefits.
Advantages in relation to consumers.
It is also known that businesses are increasingly using these platforms to grow their brand and increase sales. But still, you may be wondering, what are the advantages of social media for my business?
It's normal to want to have a clear overview of the benefits and drawbacks before making a decision, since being on a social network requires an investment of money, effort and time. If this is your case, you've come to the right place.
In this article you will learn:
What sets social media apart from other digital platforms?
The advantages (in brand perception, consumer knowledge and sales) that social media can have on your company or business.
What you should keep in mind to avoid turning an advantage into a disadvantage.
The most notable benefits of each social network.
What are social networks?
Illustration in reference to what social networks are for companies and businesses
There are many digital platforms today, each designed for a different purpose. But did you know that not all of them are considered social networks? To understand the advantages of social networks, it is first important to be very clear about what characterizes them and how they differ from other platforms.
As the word implies, social media is a digital space focused on creating networks of contacts and relationships with which one can interact and exchange information in a two-way manner. Contacts can be people, brands or entities.
For a platform to be considered a social network, it must meet requirements such as:
Giving people and brands the opportunity to create their own profile.
Being able to generate a network of contacts.
Allow interaction in various ways with contacts.
To be successful on social media, it's very important to remember what it was created for. As we mentioned, it's primarily a space for social interactions , not necessarily for brands. Therefore, if you're looking to take full advantage of social media, you should focus on building conversations and relationships over selling your products.
Does this mean you can't promote your business? Not at all. You can, but you have to follow different rules. Here, the content is the protagonist.
Types of social networks and their advantages
Illustration in reference to the types of social networks for companies and businesses
There are many ways to group social networks, but in general we can talk about two types of social networks:
Horizontal or general social networks
These are social networks aimed at all types of users and without any specific theme. That is, users can interact and generate any type of content and what they are mainly looking for is entertainment.
The advantage of these social networks is the number of people who belong to them, although you must be careful when joining them, because you will have to segment very well who you want to reach; not everyone is looking for the same thing. Let's review the most recognized horizontal social networks:
Facebook.
Twitter.
Instagram.
Youtube.
TikTok.
WhatsApp.
Vertical or specialized social networks
Unlike previous social networks, vertical networks do have a specific theme and users generate content around that topic. For example:
LinkedIn.
Tinder.
Spotify.
Pinterest.
13 advantages of social networks for companies and businesses
Illustration in reference to the advantages of social networks for companies and businesses
It's time to review some of the advantages of social networks for belgium whatsapp number data your company or business.
It is important to clarify that, to really see the benefits and avoid the disadvantages of social networks, it is important that you remember that:
Each social network was created for a different purpose, and therefore the content that is shared and sought out by users is different. To get the most out of each one, you need to recognize how and what type of content would be most suited to that platform.
Don’t decide to join a social network just because “all the brands are there.” It should add value to your company and the audience you want to connect with.
To be relevant and take advantage of the benefits of social media, it is important to create a content plan.
If you are ready to shine on social media with your company, here we tell you the advantages you can get through them, advantages that will surely motivate you whether you are just starting out or want to improve your presence.
To give you a better idea of the benefits, we have divided them into 3 categories:
Brand-related benefits.
Advantages in relation to consumers.