How to scale a marketing agency to $150M: Actionable tips from Erik Huberman
Posted: Tue Dec 17, 2024 9:02 am
When I started Hawke Media, I didn’t just want to build another marketing agency—I wanted to shake things up. The goal was to create a company that not only drives real results for clients but also changes the way people think about marketing.
Looking back, getting here hasn’t been easy; there Phone number library were plenty of challenges and tough calls along the way. But with the right mix of strategy, persistence, and a focus on building something meaningful, we managed to scale Hawke Media into a $150M agency.
Each stage of growth had its own playbook, and today, I want to share some of the approaches that made the biggest impact. Here are a few core principles that fueled our journey—and that I hope can help fast-track yours.
Enroll in Erik Huberman’s course
1. Establish a solid foundation and vision
Before scaling, define your why. A clear mission shapes everything—how you approach clients, hire talent, and even adapt to industry shifts.
Hawke Media began with a straightforward mission: make expert marketing accessible to everyone. Set actionable milestones to track your progress, and don’t shy away from recalibrating as you grow. Knowing where you want to go is the first step to building something enduring. Think about what makes your agency unique and highlight that in your brand story. It’s about conveying your values and building a reputation clients remember.
2. Build a brand identity that stands out
In today’s crowded market, having a unique brand identity is non-negotiable. Your brand should connect with clients on a level that feels personal and authentic. When crafting Hawke Media’s brand, I aimed to create more than just a service provider. We positioned ourselves as a trusted partner that clients see as an extension of their team.
We initially entered the market in 2014 as Your Outsourced CMO to address the need for CMO-level marketing at every level of business. At that time, agencies were either prohibitively expensive with rigid contracts or simply lacked the expertise to drive results. That realization led to the creation of Hawke Media, with a new standard at its core—prioritizing flexibility, affordability, and high-impact results for businesses of all sizes.
As the industry evolved, so did we. Hawke Media transformed into an AI-Enabled, Tech-Integrated, Marketing Powerhouse, scaling more than 5,000 brands across a variety of industries, sizes, and business models over the past decade. Our proprietary marketing analytics platform, Hawke.AI, processes marketing, media, and revenue data to optimize campaigns in real-time. Through Hawke Ventures, we’ve also invested in over 60 martech and tech companies, enabling us to partner with the most innovative solutions in digital marketing.
Our logo embodies the values we live by: learn quickly, be cool, and get sh*t done.
Looking back, getting here hasn’t been easy; there Phone number library were plenty of challenges and tough calls along the way. But with the right mix of strategy, persistence, and a focus on building something meaningful, we managed to scale Hawke Media into a $150M agency.
Each stage of growth had its own playbook, and today, I want to share some of the approaches that made the biggest impact. Here are a few core principles that fueled our journey—and that I hope can help fast-track yours.
Enroll in Erik Huberman’s course
1. Establish a solid foundation and vision
Before scaling, define your why. A clear mission shapes everything—how you approach clients, hire talent, and even adapt to industry shifts.
Hawke Media began with a straightforward mission: make expert marketing accessible to everyone. Set actionable milestones to track your progress, and don’t shy away from recalibrating as you grow. Knowing where you want to go is the first step to building something enduring. Think about what makes your agency unique and highlight that in your brand story. It’s about conveying your values and building a reputation clients remember.
2. Build a brand identity that stands out
In today’s crowded market, having a unique brand identity is non-negotiable. Your brand should connect with clients on a level that feels personal and authentic. When crafting Hawke Media’s brand, I aimed to create more than just a service provider. We positioned ourselves as a trusted partner that clients see as an extension of their team.
We initially entered the market in 2014 as Your Outsourced CMO to address the need for CMO-level marketing at every level of business. At that time, agencies were either prohibitively expensive with rigid contracts or simply lacked the expertise to drive results. That realization led to the creation of Hawke Media, with a new standard at its core—prioritizing flexibility, affordability, and high-impact results for businesses of all sizes.
As the industry evolved, so did we. Hawke Media transformed into an AI-Enabled, Tech-Integrated, Marketing Powerhouse, scaling more than 5,000 brands across a variety of industries, sizes, and business models over the past decade. Our proprietary marketing analytics platform, Hawke.AI, processes marketing, media, and revenue data to optimize campaigns in real-time. Through Hawke Ventures, we’ve also invested in over 60 martech and tech companies, enabling us to partner with the most innovative solutions in digital marketing.
Our logo embodies the values we live by: learn quickly, be cool, and get sh*t done.