How to Use LinkedIn for Effective B2B Sales Outreach
Posted: Tue Dec 17, 2024 8:57 am
Perhaps it will be more profitable for you to concentrate, for example, on Instagram, and exclude Facebook Messenger as a promotion channel altogether. Auxiliary metrics If you only need to check Facebook advertising at a “basic” level, four indicators will be enough. However, often the advertiser wants to know more about the campaign’s performance and, if necessary, adjust the strategy. This is possible. But in this case, the analysis of the Facebook advertising campaign involves studying a whole range of additional parameters. More about them below! Reach This is the number of unique users who saw your ad. Reach can be organic (people saw your ad without paid advertising) or paid. When auditing an advertising campaign on Facebook, it is impossible to do without analyzing reach.
Impressions This is the number of times your ad germany whatsapp number list was shown to people. Impressions also include both organic and paid traffic. But it is important to consider that a large number of them does not mean that the advertising campaign is successful. Impressions must be targeted . That is, your ads must be seen by the interested target audience. Frequency This is the average number of times an ad is shown to a single user. For example, if your campaign has 10,000 impressions and was shown to 5,000 unique users, then the frequency is 2. Clicks This is the number of times people click on your ad. It could lead to your website, Facebook page, or app.
A high number of clicks at least indicates that your ad is engaging your audience. But relying on this metric alone is not entirely accurate. What matters is the target actions, not just clicks. CTR (Click-through rate) This is the ratio between the number of clicks on your ad and the number of impressions. For example, if your advertising campaign has 1000 impressions and 50 clicks, then the CTR is 5%. The higher this figure, the better. It depends on many factors, such as competition in the niche, the selected target audience, the type of ad, and so on. In highly competitive niches, 2% is considered quite good CTR. In medium-competitive niches - 3-4%.
Impressions This is the number of times your ad germany whatsapp number list was shown to people. Impressions also include both organic and paid traffic. But it is important to consider that a large number of them does not mean that the advertising campaign is successful. Impressions must be targeted . That is, your ads must be seen by the interested target audience. Frequency This is the average number of times an ad is shown to a single user. For example, if your campaign has 10,000 impressions and was shown to 5,000 unique users, then the frequency is 2. Clicks This is the number of times people click on your ad. It could lead to your website, Facebook page, or app.
A high number of clicks at least indicates that your ad is engaging your audience. But relying on this metric alone is not entirely accurate. What matters is the target actions, not just clicks. CTR (Click-through rate) This is the ratio between the number of clicks on your ad and the number of impressions. For example, if your advertising campaign has 1000 impressions and 50 clicks, then the CTR is 5%. The higher this figure, the better. It depends on many factors, such as competition in the niche, the selected target audience, the type of ad, and so on. In highly competitive niches, 2% is considered quite good CTR. In medium-competitive niches - 3-4%.