And the thing is, in the business world, you either grow or you die. For that keeps consultancies alive. But many are caught between wanting to grow and not knowing how to do it. However, it is simpler than we think. To start with, the growth in the number of clients, offering a quality and reliable service, should be one of the objectives of any consultancy for this year. And since we know how, at Sage we have created a free eBook where we show five strategies to increase your client portfolio.
With this free eBook you will find the path to increase the client portfolio of your consultancy or professional office. Download it for free here.
Increasing your clientele is possible
Yes. We know. Your firm needs to attract new clients but you don't know how. Maybe they are the first ones for your business or maybe you need to increase your sales. Whatever the case, efforts must be directed towards efficient acquisition, offering them an exquisite experience that will make them loyal, so that they repeat the purchase and recommend you to other new clients.
For example, one of the advantages of the consultancy sector is that clients tend to be loyal. A company does not send its accounting to one firm one month and to another the next. But to gain the trust of clients it is important to know what they value and what they hate.
Start of the marked textShare! And download the free eBook "Objective 2018: increase your client portfolio".End of the marked text
If the director of a company were asked what reasons lead him to choose one consultancy firm or another, his answer would surely be: "the saving of time and resources that it means for me, the simplicity of the service and the knowledge that ultimately leads to trust."
Taking these premises into account, it is as simple as analyzing whether or not we comply as an office, enhancing strengths and smoothing out weaknesses. With this simple step, the client portfolio can increase.
It not only increases, it also builds loyalty
In the business world, getting clients is not the life insurance email list only complicated thing, building loyalty can be an even greater challenge for companies, especially for SMEs and self-employed workers.
Building loyalty means maintaining a long-term professional relationship with our current clients. Logically, as an office or consultancy, it is something that interests us. Having a plan that allows us to get clients to return once the purchase or service provision process has been built brings a series of benefits.
For example, we will achieve a higher level of segmentation. In what sense? Knowing our audience perfectly is essential to achieve the maximum impact in our marketing actions.
Likewise, having made an effort to know all the details of our clientele and position ourselves in a niche market that we know, will allow us to increase the sales volume of our company or business.
In addition, loyal customers are more inclined to purchase new products or services developed by the company, thus being able to apply cross-selling with others. In other words, with loyal customers it is not so difficult to introduce new products, services or improvements. We already have their trust.
How does the eBook help to increase our client portfolio?
The eBook concisely and completely brings together the perfect way to increase our client portfolio with these five keys:
Correct management of your time to optimize it.
Search for your perfect blue ocean without competitors.
Creating a professional and impeccable image.
Expanding your sales force.
Developing a good pricing strategy.
