Prepare your website for the traffic hurricane
Posted: Tue Dec 17, 2024 7:06 am
Did you know that many websites crash during Black Friday?
The reason is simple: more traffic than it can handle. If your website goes down or is slow, your customers will be angry and you will lose sales .
What can you do?
Make sure your site loads quickly (think mobile users).
Make navigation easier – make it easy to find deals.
Feature your promotions , don't make your customers have to search.
Test everything before the big day. Make a test purchase and make sure everything works fine, from cart to checkout.
4. Use the power of email and social media
Your Black Friday campaign doesn't start on Friday itself; it starts weeks in advance . Use your social media and email marketing to get the ball rolling and build anticipation .
For example:
Send your customers an email with a france telegram data preview of your offers.
Post on your Instagram stories to keep them curious: “Great deals coming… Revealing very soon!”
Create posts with a countdown timer : “3 days until Black Friday!”
Social media is great for capturing attention, but email is where you can really close sales. Take advantage of both channels .
5. Generate urgency (But the good kind)
On Black Friday, people buy because they feel like if they don’t do it now, they’ll miss out. Use that “fear of missing out” (FOMO, if we’re going to get technical) to your advantage.
How to do it?
Add countdown timers to your website .
Create exclusive , limited-time offers .
Highlight messages like “ Only a few units left ” or “Offer valid for 24 hours only.”
The key is to be honest . Don't say that you have “5 units left” if you have 500. That will only make you lose the trust of your customers .
6. Take advantage of remarketing
Not everyone who visits your website is going to buy on the first try . But that doesn't mean you've lost them forever. Use remarketing to remind them of deals or products they've forgotten in their cart.
Some ways to do it:
Social Media Ads : Target people who visited your website but didn't make a purchase.
Abandoned Cart Emails : Send a friendly reminder to complete their purchase.
Key Tip: If your organic sales aren't going as expected, you can use paid advertising . A good ad on social media can be the push you need to attract more customers.
The reason is simple: more traffic than it can handle. If your website goes down or is slow, your customers will be angry and you will lose sales .
What can you do?
Make sure your site loads quickly (think mobile users).
Make navigation easier – make it easy to find deals.
Feature your promotions , don't make your customers have to search.
Test everything before the big day. Make a test purchase and make sure everything works fine, from cart to checkout.
4. Use the power of email and social media
Your Black Friday campaign doesn't start on Friday itself; it starts weeks in advance . Use your social media and email marketing to get the ball rolling and build anticipation .
For example:
Send your customers an email with a france telegram data preview of your offers.
Post on your Instagram stories to keep them curious: “Great deals coming… Revealing very soon!”
Create posts with a countdown timer : “3 days until Black Friday!”
Social media is great for capturing attention, but email is where you can really close sales. Take advantage of both channels .
5. Generate urgency (But the good kind)
On Black Friday, people buy because they feel like if they don’t do it now, they’ll miss out. Use that “fear of missing out” (FOMO, if we’re going to get technical) to your advantage.
How to do it?
Add countdown timers to your website .
Create exclusive , limited-time offers .
Highlight messages like “ Only a few units left ” or “Offer valid for 24 hours only.”
The key is to be honest . Don't say that you have “5 units left” if you have 500. That will only make you lose the trust of your customers .
6. Take advantage of remarketing
Not everyone who visits your website is going to buy on the first try . But that doesn't mean you've lost them forever. Use remarketing to remind them of deals or products they've forgotten in their cart.
Some ways to do it:
Social Media Ads : Target people who visited your website but didn't make a purchase.
Abandoned Cart Emails : Send a friendly reminder to complete their purchase.
Key Tip: If your organic sales aren't going as expected, you can use paid advertising . A good ad on social media can be the push you need to attract more customers.