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What are the Benefits of App Store Optimization?

Posted: Tue Dec 17, 2024 7:02 am
Keywords: In app stores, keyword optimization is limited to the app title, subtitle, and keyword field or long description. Therefore, app marketers need to carefully select a handful of relevant keywords to increase their visibility. On the web, it is possible to optimize different web pages for different search queries.

Backlinks – App Downloads: Search engines rely on the quantity and quality of backlinks to determine the authority of a website. App stores rely on app download speed to assess authority. The more downloads an app receives over a period of time, the higher the chances of the app ranking.

Page Speed ​​vs Uninstall Rate/Retention denmark phone number library Rate: Both search engines and app stores want to provide the best user experience to users. Therefore, search engines prioritize websites with high page speeds in search results. On the other hand, app stores rely on user metrics like Uninstall Rate or Retention Rate to feed their algorithms.

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What are the Basics of ASO?


What-are-the-basics-of-ASO
(SEO) Search Engine Optimization
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The keyword placed in the title should be the keyword that has the highest search traffic. Spend time researching this keyword, as changing your title too often can be detrimental. As your app starts to rank higher and get more reviews, word of mouth will start to spread about your app. Changing the title can make it harder for your app to spread.